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Greenpeace: running may be good for you, hurting the Earth

Luxury product, big American retailers, greedy developing national leaders, resource exploitation. You can almost write the script. This time it's not soybeans or mahogany or mining. It's leather for running shoes from Nike, Adidas and their ilk. Greenpeace says consumers buying leather shoes from major manufacturers...

Tags: Brazil, Greenpeace, Nike Inc., Adidas AG, Greenhouse Gas, Harry Fuller

Blog posts 2009-06-01

MySpace: What are 62,171 friends worth?

MySpace: What are 62,171 friends worth?Marketing, Advertising ROI DisconnectThe challenge for realizing a legitimate ROI is actually straight forward: there is NO call to action to DO anything. This combined with the fact that, most people will see the Adidas friend's space as nothing more than a bunch of...

Tags: adidas AG, big media, MySpace, ROI

Discussion threads 2006-11-12

Sportswear Company Saves U.S.$2 Million a Year With Calendar Management Solution

From its headquarters in the Bavarian town of Herzogenaurach, the adidas Group coordinates the hundreds of processes involved in running a globally successful textile company. Employees at adidas must continually manage changing deadlines and priorities and quickly communicate updates worldwide. When the company expanded its operations, it recognised the need...

Tags: adidas AG, Enterprise Software, Groupware, Microsoft Corp., Microsoft Office, Microsoft Outlook, Office Suites, Software

Case studies 2006-09-01

The Impossible Team Online Game (Windows)

Sportswear brand Adidas is launching a free online community and games portal centred around the FIFA World Cup in Germany. The site, at www.myplus10.com, features the Massively Multiplayer Online Game MMOG Impossible Team Online, an online community, coverage of the tournament, and various downloads. Adidas is launching the first ever...

Tags: adidas AG, Management, Microsoft Windows, Team, Team Management, Typhoon Games, World Cup

Software downloads 2006-05-31

FIFA: Adidas 'smart ball' not ready for World Cup

FIFA: Adidas 'smart ball' not ready for World CupIt's too bad he's dead, But Adi......Dassler[1] must be spinning in his grave![1]Adi+Das -> Adidas.(for those who didn't need it: The Internet+Web have made it so tough to be a trivia maven. Everyone presumes anyone else who knew it, looked it...

Tags: adidas AG, FIFA

Discussion threads 2005-12-05

Photos: Interactive billboards

Reactrix Systems' technology is helping advertisers ranging from Adidas to Jelly Belly liven up their brands.

Tags: adidas AG, advertiser, billboard, brand, Interactive, photograph

Image galleries 2005-11-16

Photos: Interactive billboards

Reactrix Systems' technology is helping advertisers ranging from Adidas to Jelly Belly liven up their brands.

Tags: adidas AG, advertiser, billboard, brand, Interactive, photograph

Image galleries 2005-11-16

The Sims - Adidas skin (Windows)

This is the 2nd Female skin for The Sims.

Tags: adidas AG, Microsoft Windows, Operating Systems, Skin, Software

Software downloads 2003-10-23

Mobile Marketing Association (MMA) Case Study - Adidas

A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the...

Tags: adidas AG, Advertising & Promotion, Marketing, Mobile, Mobile Marketing, Mobile Marketing Association, Phone, Telecom & Utilities

Case studies

Additional Resources

Objet Geometries Case Study: adidas-Salomon AG

Technology is given a priority, and the company's vision for more than four years has been to implement a complete digital process that will enable it to create and share three-dimensional data back and forth from corporate headquarters in Herzogenaurach, Germany and in the Portland, Oregon facility, to all its...

Tags: Inkjet Printer, Vision, Objet Geometries, Strategy, Management

Case studies 2007-06-11