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- A look back at Microsoft's advertising-related acquisitions
- On March 14, Microsoft acquired another Web-advertising vendor, Rapt. It's clear: The Redmondians are building out their advertising portfolio through acquisitions. Microsoft was thwarted in its attempt to buy (and then block-Google's acquisition of) DoubleClick. And it's still uncertain whether Microsoft will pull off...
- Tags: Acquisition, Advertisement, Yahoo! Inc., Microsoft Corp., Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Mary Jo Foley
- Blog posts 2008-03-14
- MSFT bid for YAHOO fueled by massive shift to online advertising
- Microsoft estimates that the online ad industry will double within three years to $80 billion from $40 billion in 2007. In a letter to the Yahoo! board of directors Microsoft described a bright future for the combined entity because of scale and combined engineering resources. The merger...
- Tags: Advertisement, Yahoo! Inc., Microsoft Corp., Online Advertising, MSFT, Tom Foremski
- Blog posts 2008-02-01
- What's next on Microsoft's search agenda?
- It's been three months since Satya Nadella took over as Corporate Vice President in charge of Microsoft's Search & Advertising Platform Group. What's he been up to?"I've been focusing on learning," said Nadella, with whom I had chance to chat on July 27 at his office on the Redmond campus....
- Tags: Web 2.0, Search, Google, Corporate strategy, Advertising
- Blog posts 2007-07-31
- Microsoft moves could spark battle for online publishers
- Microsoft's acquisition late last week of the AdECN advertising exchange is a smart move. I interviewed Bill Urschel, the founder of AdECN earlier this year.It is a company that has quietly managed to establish itself as a major real-time exchange for trading online advertising. It is a market that is...
- Tags: Yahoo, Media/Blogging, Google
- Blog posts 2007-07-30
- News to know: Microsoft's strategy; Yahoo's search; Torture tests; Twitter funding
- Notable headlines:Life without Google: Can Yahoo regain search share? Gallery right.Mary Jo Foley: Multiple Microsoft search refreshes due over the 12 months. Ozzie spells out the Live platform layers. Microsoft now wants its Shared Source licenses to qualify as open source.Microsoft to launch Office Communications Server 2007 this fall. Windows...
- Tags: News to know, General
- Blog posts 2007-07-27
- Multiple Microsoft search refreshes due over the 12 months
- Microsoft is readying multiple new search releases -- the first of which is coming this fall -- that it will launch over the next 12 months.The fall search update will include improvements to the search core, relevance and performance and mobile capabilities as well as new vertical search experiences,...
- Tags: Windows Mobile, Windows Live, Web 2.0, Vista, Search, Research, Advertising
- Blog posts 2007-07-26
- AdECN brings more liquidity to online display advertising market with real-time exchange
- AdECN, Inc, a new VC funded play in the nascent online display advertising auction space, aims to merge New York Stock Exchange style trading liquidity with “Las Vegas” style action in its AdECN Exchange. I spoke with William Urschel, AdECN CEO, about how he aims to make the buying and...
- Tags: seat-holder
- Blog posts 2006-06-15
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