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	<title><![CDATA[adcenter Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/adcenter.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to adcenter]]></description>
	<s:counts start="0" returned="8" found="8" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Has Microsoft stopped the online ad bleeding?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=4937]]></link>
		<description><![CDATA[      Lost in the barrage of metrics included in Microsofts fiscal third quarter results was this nugget: The software giant has apparently stabilized its online advertising business. even though its still losing money.The big question: Will it last? Chances are pretty good that Microsoft can...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Apr 2007 08:53:31 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/general.html"><![CDATA[General]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft preps next version of its adCenter online-ad platform]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=32495&messageID=598337&start=0]]></link>
		<description><![CDATA[Microsoft preps next version of its adCenter online-ad platformArgh...The crap we despise Advertising gets action while the things important to us Security can't seem to get done right.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 11 Apr 2007 11:20:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/online-ad+platform.html"><![CDATA[online-ad platform]]></category>
		<category domain="http://updates.zdnet.com/tags/adcenter.html"><![CDATA[adCenter]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Microsoft preps next version of its adCenter online-ad platform]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=384]]></link>
		<description><![CDATA[ Microsoft is showing off at the Search Engine Strategies SES show in New York this week the next version of its adCenter online ad platform.   Microsoft introduced the first version of adCenter in May 2006.  Microsoft plans to switch out the current adCenter user interface for...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 11 Apr 2007 09:36:06 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+strategy.html"><![CDATA[Corporate strategy]]></category>
	</item>
	<item>
		<title><![CDATA[Friday roundup: Troubles in Microsoft Live land]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=281]]></link>
		<description><![CDATA[It hasnt been such a great Friday for the Live teams over at Microsoft.  First came the news that settlement talks between Microsoft and a company named Office Live LLC have broken down, and Office Live the company is suing Microsoft over Office Live (the brand for Microsofts service...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 23 Feb 2007 12:44:01 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/office+live.html"><![CDATA[Office Live]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/windows+live.html"><![CDATA[Windows Live]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft trumps Google, Yahoo? adCenter bets $200 yes!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1007]]></link>
		<description><![CDATA[Microsoft adCenter &ldquo;Search Master Steve&rdquo; bets anyone $200 that he can &ldquo;give your keywords the audience they deserve.&rdquo;He bets &ldquo;up to $200 in free search ad clicks,&rdquo; that is.Microsoft promos for its adCenter target a two prong retail client strategy:1) adCenter trumps Google and Yahoo: &ldquo;Reach out to users on...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Feb 2007 01:41:44 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Are Microsoft's online advertising tools enough to trump Google?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=203]]></link>
		<description><![CDATA[In the Google vs. Microsoft battle, the metric most often compared is search share. In that category, its evident that Microsoft isnt even holding its own; it is losing steadily.  But what about in online-advertising tools? Can Microsoft parlay its software-development experience into superior tools for those willing to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 17 Jan 2007 11:04:25 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/windows+live.html"><![CDATA[Windows Live]]></category>
		<category domain="http://updates.zdnet.com/tags/office+live.html"><![CDATA[Office Live]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+strategy.html"><![CDATA[Corporate strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/code+names.html"><![CDATA[Code names]]></category>
		<category domain="http://updates.zdnet.com/tags/adcenter.html"><![CDATA[adCenter]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Google, Yahoo, MSN to PPC advertisers: keep raising bids, grow our gross margins]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=326]]></link>
		<description><![CDATA[The most revolutionary aspect of Pay Per Click PPC advertising is not the &ldquo;accountability&rdquo; or &ldquo;ROI&rdquo; that the search ad networks tout to advertisers, it is advertisers&rsquo; radical departure from their traditional, self-interest motivated, ROI-fueled advertising purchase behavior of negotiating down media advertising rates.Sophisticated analytical models are not necessary to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 11 Aug 2006 09:09:08 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft adCenter launched - Ballmer says Microsoft evolving from software to media company]]></title>
		<link><![CDATA[http://blogs.zdnet.com/web2explorer/?p=172]]></link>
		<description><![CDATA[At the upcoming MSN Strategic Account Summit, Microsoft CEO Steve Ballmer will announce the launch of Microsoft adCenter. Previously known as MSN adCenter, the product has been in pilot since mid-October. adCenter is obviously Microsoft's big play for a piece of Google's huge Adsense pie, but perhaps equally as interesting...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 04 May 2006 04:00:38 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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