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ZDNet Resources
- Has Microsoft stopped the online ad bleeding?
- Lost in the barrage of metrics included in Microsofts fiscal third quarter results was this nugget: The software giant has apparently stabilized its online advertising business. even though its still losing money.The big question: Will it last? Chances are pretty good that Microsoft can...
- Tags: General, Microsoft, Web Technology
- Blog posts 2007-04-27
- Microsoft preps next version of its adCenter online-ad platform
- Microsoft preps next version of its adCenter online-ad platformArgh...The crap we despise Advertising gets action while the things important to us Security can't seem to get done right.
- Tags: online-ad platform, adCenter, online advertising, Microsoft Corp.
- Discussion threads 2007-04-11
- Microsoft preps next version of its adCenter online-ad platform
- Microsoft is showing off at the Search Engine Strategies SES show in New York this week the next version of its adCenter online ad platform. Microsoft introduced the first version of adCenter in May 2006. Microsoft plans to switch out the current adCenter user interface for...
- Tags: Search, Google, Corporate strategy
- Blog posts 2007-04-11
- Friday roundup: Troubles in Microsoft Live land
- It hasnt been such a great Friday for the Live teams over at Microsoft. First came the news that settlement talks between Microsoft and a company named Office Live LLC have broken down, and Office Live the company is suing Microsoft over Office Live (the brand for Microsofts service...
- Tags: Office Live, Google, Windows Live
- Blog posts 2007-02-23
- Microsoft trumps Google, Yahoo? adCenter bets $200 yes!
- Microsoft adCenter “Search Master Steve” bets anyone $200 that he can “give your keywords the audience they deserve.”He bets “up to $200 in free search ad clicks,” that is.Microsoft promos for its adCenter target a two prong retail client strategy:1) adCenter trumps Google and Yahoo: “Reach out to users on...
- Tags: Advertising, Google, Google Software Applications, Microsoft, ROI, Search, Search Advertising
- Blog posts 2007-02-21
- Are Microsoft's online advertising tools enough to trump Google?
- In the Google vs. Microsoft battle, the metric most often compared is search share. In that category, its evident that Microsoft isnt even holding its own; it is losing steadily. But what about in online-advertising tools? Can Microsoft parlay its software-development experience into superior tools for those willing to...
- Tags: Windows Live, Office Live, Corporate strategy, Code names, adCenter, Microsoft Corp., advertisement
- Blog posts 2007-01-17
- Google, Yahoo, MSN to PPC advertisers: keep raising bids, grow our gross margins
- The most revolutionary aspect of Pay Per Click PPC advertising is not the “accountability” or “ROI” that the search ad networks tout to advertisers, it is advertisers’ radical departure from their traditional, self-interest motivated, ROI-fueled advertising purchase behavior of negotiating down media advertising rates.Sophisticated analytical models are not necessary to...
- Tags: advertiser, advertisement
- Blog posts 2006-08-11
- Microsoft adCenter launched - Ballmer says Microsoft evolving from software to media company
- At the upcoming MSN Strategic Account Summit, Microsoft CEO Steve Ballmer will announce the launch of Microsoft adCenter. Previously known as MSN adCenter, the product has been in pilot since mid-October. adCenter is obviously Microsoft's big play for a piece of Google's huge Adsense pie, but perhaps equally as interesting...
- Tags: Microsoft Corp.
- Blog posts 2006-05-04
Additional Resources
- Microsoft-Yahoo: Gauging the IT integration risks
- Once you strip away the financial, strategy and ad prospects for Microsoft's 10-year search partnership with Yahoo you're left with a lot of information technology integration heavy lifting. Make no mistake about it: The Microsoft-Yahoo search pact will flop if it doesn't have some good old fashioned...
- Tags: Information Technology, Yahoo! Inc., Microsoft Corp., Integration, Strategy, Management, Larry Dignan
- Blog posts 2009-07-29
- It's official: Microsoft-Yahoo ink 10-year search pact; Regulator scrum begins
- Updated: Microsoft and Yahoo made it official on Wednesday. The two companies announced a 10-year pact where Microsoft will power Yahoo search. Yahoo also becomes the sales force for Microsoft's premium properties. The companies said the search deal will accelerate innovation and bring more value to advertisers...
- Tags: Yahoo! Inc., Microsoft Corp., Regulations, Government, Larry Dignan
- Blog posts 2009-07-29
- With Microsoft search deal Yahoo risks becoming AOL
- Yahoo and Microsoft are expected to announce their long overdue search pact to seal an 18 month courtship. While outsourcing search technology to Microsoft makes a lot of short-term financial sense, the strategic impact remains to be seen. The biggest question: Has Yahoo just turned into AOL? ...
- Tags: Advertisement, America Online Inc., Yahoo! Inc., Search Technology, Microsoft Corp., Bartz, Search, Larry Dignan
- Blog posts 2009-07-29
- Microsoft-Yahoo search pact appears to be a win-win (if smaller) deal
- Microsoft's 18-month courtship of Yahoo has reportedly culminated in an ad and technology pact that appears to be smaller than many analysts anticipated, but still gives the software giant the 30 percent search market share it craves. Various reports have Microsoft and Yahoo announcing a deal within...
- Tags: Yahoo Search, Yahoo! Inc., Microsoft Corp., Sales Strategy, Search, Sales, Larry Dignan
- Blog posts 2009-07-28
- EMC rolls out new high-end storage lineup; Aims to push data center flash adoption
- EMC on Tuesday will unveil a new high-end storage lineup and a new architecture that's designed to be a bridge between legacy data centers and the newfangled virtual ones. EMC, along with Cisco Systems, IBM, HP and a bevy of others, has been busy pushing the next...
- Tags: EMC Symmetrix, Data Center, EMC Corp., Storage, Data Centers, Hardware, Data Management, Larry Dignan
- Blog posts 2009-04-14
- News to know: AOL's new CEO; Windows 7; Cloud computing
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Ed Bott: Is Windows 7 reliable enough to release now? Brian Sommer: A U.S. Version of the Satyam Scandal? Washington D.C. IT Fraud? ...
- Tags: Apple iPhone, Larry Dignan, Microsoft Windows 7, America Online Inc., Apple Inc., Microsoft Corp., Microsoft Windows, E-mail, Cloud Computing, Operational Planning, Social Networking, Web Browsers, Operating Systems, Software, Online Communications, Business Operations, Marketing, Advertising & Promotion, Internet
- Blog posts 2009-03-13
- Microsoft kills adCenter Analytics
- Microsoft kills adCenter AnalyticsLet's hope next product for the ax is windozeThat will put M$ and many users out of misery.Horrah! Something from MS to cheer aboutIf this stuff was anything like Google analytics or adsense, good riddence.It clearly wasn'tWhich was WHY they killed it. If it worked, like Google...
- Tags: Financial Planning, analytics, adCenter analytic, Microsoft adCenter, Microsoft Corp.
- Discussion threads 2009-03-12
- Microsoft kills adCenter Analytics
- Microsoft has pulled the plug on adCenter Analytics -- the product formerly known as "Gatineau" -- before it ever had a chance to exit beta. by Mary Jo Foley
- Tags: Microsoft adCenter, Analytics, Microsoft Corp., LiveSide.Net, Financial Planning, Finance, Mary Jo Foley
- Blog posts 2009-03-12
- Microsoft upgrades adCenter; kicks off ad-analytics beta
- Microsoft upgrades adCenter; kicks off ad-analytics betaCreate a PowerPoint Design TemplateA Design Template is a pre-made slide or set of slides that you get when you click File > New in PowerPoint. For example, if you are designing something for the office, then your employer may have a Logo that...
- Tags: Microsoft Corp., Design Template, dialogue box, Microsoft PowerPoint
- Discussion threads 2008-09-14
- Microsoft's Ozzie to head another new Microsoft lab
- You may have heard of Microsoft's Live Labs, Office Labs, adCenter Labs. Get ready to add one more Microsoft incubator that is designed to speed up the delivery of Microsoft-created innovations to market: Startup Labs. by Mary Jo Foley
- Tags: Team, Ray Ozzie, Microsoft Corp., Web Technology, Product Development, Team Management, Research & Development, Business Operations, Management, Mary Jo Foley
- Blog posts 2008-09-05
- A (Microsoft) Codename a day: Sputnik
- A piece of the infrastructure powering Microsoft's adCenter and paid-search technologies is today's featured Microsoft Codename of the Day. Read on for more about "Sputnik." by Mary Jo Foley
- Tags: Codename, Microsoft Corp., Sputnik ETL, Mary Jo Foley
- Blog posts 2008-08-28
- PPC BidMax 5.0.34 (Windows)
- PPC Bidmax is a pay per click bid management and PPC bid optimization software that helps manage your keyword bidding on all major PPC search engines such as Google Adwords, Yahoo Search Marketing, and MSN Adcenter. Following features: Keyword research tools, find out what keywords are best for your business...
- Tags: Google Inc., Google AdWords, Microsoft Windows, Keyword, Apex Pacific, PPC Bidmax, Roi/Tco, Marketing Research, Finance, Managerial Accounting, Marketing
- Software downloads 2008-08-15
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