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	<title><![CDATA[ad serving Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to ad serving]]></description>
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		<title><![CDATA[OpenX goes hosted]]></title>
		<link><![CDATA[http://blogs.zdnet.com/open-source/?p=3041]]></link>
		<description><![CDATA[Sites serving under 25 million ads a month can now get control of their ad serving, free, without the cost of running the software themselves. by Dana Blankenhorn]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Oct 2008 08:51:54 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+serving.html"><![CDATA[Ad Serving]]></category>
		<category domain="http://updates.zdnet.com/tags/openx.html"><![CDATA[OpenX]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
		<category domain="http://updates.zdnet.com/tags/openx.html"><![CDATA[OpenX]]></category>
		<category domain="http://updates.zdnet.com/tags/officials.html"><![CDATA[Officials]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[EU approves Google's DoubleClick acquisition; Here comes the display ad ripples]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=8207]]></link>
		<description><![CDATA[Updated below: European regulators on Tuesday approved Google's purchase of DoubleClick setting up the search giant's big splash in the display advertising market.    According to the EU's competition committee, Google's $3.1 billion purchase of DoubleClick isn't a threat to competition because Microsoft, Yahoo and AOL are credible...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 11 Mar 2008 06:45:33 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/acquisition.html"><![CDATA[Acquisition]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+serving.html"><![CDATA[Ad Serving]]></category>
		<category domain="http://updates.zdnet.com/tags/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Microsoft lands Viacom as ad partner]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=7406]]></link>
		<description><![CDATA[Microsoft has landed Viacom as an exclusive advertising partner. With the deal, announced Wednesday, Microsoft gets another customer for its Atlas ad platform and splits revenue on remnant inventory.  The deal is wide ranging, but he most notable part of the deal is that Microsoft's Atlas platform becomes the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 19 Dec 2007 06:33:15 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/partnership.html"><![CDATA[Partnership]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+serving.html"><![CDATA[Ad Serving]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/viacom+inc..html"><![CDATA[Viacom Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VIA</category>
		<category domain="tickers">MSFT,VIA</category>
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		<title><![CDATA[AOL launches ad network; moves headquarters to NYC]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=38832&messageID=711830&start=0]]></link>
		<description><![CDATA[AOL launches ad network; moves headquarters to NYCwhat does this mean to AOL?I am curous to know if AOL will still use Doubleclick Dart as their ad serving tool. will this mean that AOL will do its own ad serving?]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 17 Sep 2007 11:35:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[network]]></category>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+serving.html"><![CDATA[ad serving]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
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		<title><![CDATA[Google acquiring Feedburner for $100 million]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11470-0.html?forumID=1&threadID=34242&messageID=629231&start=0]]></link>
		<description><![CDATA[Google acquiring Feedburner for $100 millionWill Google acquire Experian?So as the dust settles on the recent acquisitions in the ad serving market, with WPP buying 24/7 Real Media, Google buying DoubleClick, Microsoft buying aQuantive, AOL buying AdTech and Yahoo buying Right Media – what has really happened?The answer is that...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 25 May 2007 08:45:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/feedburner.html"><![CDATA[Feedburner]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+serving.html"><![CDATA[ad serving]]></category>
		<category domain="http://updates.zdnet.com/tags/experian.html"><![CDATA[Experian]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EXPG Y</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">EXPG Y,GOOG,YHOO</category>
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