ad serving

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

EU approves Google's DoubleClick acquisition; Here comes the display ad ripples

Updated below: European regulators on Tuesday approved Google's purchase of DoubleClick setting up the search giant's big splash in the display advertising market. According to the EU's competition committee, Google's $3.1 billion purchase of DoubleClick isn't a threat to competition because Microsoft, Yahoo and AOL are credible...

Tags: Google Inc., Acquisition, Advertisement, Ad Serving, DoubleClick Inc., Larry Dignan

Blog posts 2008-03-11

Microsoft lands Viacom as ad partner

Microsoft has landed Viacom as an exclusive advertising partner. With the deal, announced Wednesday, Microsoft gets another customer for its Atlas ad platform and splits revenue on remnant inventory. The deal is wide ranging, but he most notable part of the deal is that Microsoft's Atlas platform becomes the...

Tags: Advertisement, Partnership, Ad Serving, Microsoft Corp., Viacom Inc., Business Structures, Finance, Larry Dignan

Blog posts 2007-12-19

AOL launches ad network; moves headquarters to NYC

AOL launches ad network; moves headquarters to NYCwhat does this mean to AOL?I am curous to know if AOL will still use Doubleclick Dart as their ad serving tool. will this mean that AOL will do its own ad serving?

Tags: network, America Online Inc., ad serving, advertisement

Discussion threads 2007-09-17

Google acquiring Feedburner for $100 million

Google acquiring Feedburner for $100 millionWill Google acquire Experian?So as the dust settles on the recent acquisitions in the ad serving market, with WPP buying 24/7 Real Media, Google buying DoubleClick, Microsoft buying aQuantive, AOL buying AdTech and Yahoo buying Right Media – what has really happened?The answer is that...

Tags: Feedburner, advertisement, Yahoo! Inc., Google Inc., ad serving, Experian

Discussion threads 2007-05-25

Unicast Serves Big Ads - Without Building Big Infrastructure

Unicast Communications specializes in delivering large creative files over the Internet so that its customer base of Fortune 100 advertisers can run television-quality creative online. As more and more companies looked to repurpose their offline video ads and incorporate them into online efforts, Unicast's ad serving traffic increased - significantly...

Tags: Advertisement, Ad Serving, Akamai Technologies Inc., Unicast, Unicast Communications, Business Structures, Finance

Case studies

Additional Resources

BriefingsDirect Insights analysts probe future of online advertising and find transactional lucre lurking

Read a full transcript of the podcast. The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a hard time figuring out how much Google is worth, based on just those little...

Tags: Software, Advertisement, Business, Online Advertising, Bookkeeping Service, Dana Gardner

Blog posts 2008-05-15

Facebook: Google Friend Connect violates our privacy standards

The social networking ground war is well underway. Facebook said Thursday that it will block Google's Friend Connect services because it "redistributes user information from Facebook to other developers without users' knowledge." Facebook's Charlie Cheever writes regarding Google Friend Connect: We're excited that our industry partners...

Tags: Google Inc., Facebook, Standards, User Information, Social Networking, Online Communications, Marketing, Advertising & Promotion, Larry Dignan

Blog posts 2008-05-15

The newspaper's last stand

Interesting news today...or was it yesterday? I have no idea. I got off an eleven hour flight from Johannesburg this morning, and then had to race to the US embassy to get more visa pages in my passport because I've managed to fill every available visa slot with stamps, causing...

Tags: Newspaper, CBS Broadcasting Inc., London Underground, Consumption Habit, E-books, Internet, Personal Technology, John Carroll

Blog posts 2008-05-15

The real question: Is Microsoft still interested in Yahoo?

I actually believed Microsoft CEO Steve Ballmer when he said he was walking away from buying Yahoo. I wasn't among the crowd who thought Ballmer was just posturing, waiting for Yahoo stock prices to plummet and Yahoo shareholder lawsuits to mount before sweeping back in and getting Yahoo for a...

Tags: Yahoo! Inc., Microsoft Corp., Web Site Development, Financial Accounting, Internet, Finance, Mary Jo Foley

Blog posts 2008-05-15

Ask.com buys Dictionary.com; Bolsters reference content

Ask.com plans to buy Lexico Publishing Group, the company behind Dictionary.com, Thesaurus.com and Reference.com, for an undisclosed sum. The fourth largest search engine briefed a few reporters on its plans such as News.com's Stephen Shankland. The deal is expected to be officially announced Thursday. ...

Tags: Ask.com, Larry Dignan

Blog posts 2008-05-15

Does Microsoft really need to diversify into consumer products?

Watching Microsoft Chairman Bill Gates go through the paces during his last Microsoft CEO Summit keynote on May 14, I couldn't help but ponder again why Microsoft thinks it needs to be both a business and a consumer software vendor. From May 13 to 15, Microsoft officials...

Tags: Microsoft Corp., Tech Innovation, Groupware, Enterprise Software, Software, Mary Jo Foley

Blog posts 2008-05-14

Frequent open source miles

Matt Asay's piece on "open source free- riders" got my goat this morning because we're on opposite sides of the market. Matt's a vendor, a high-ranking executive with Alfresco who by his own testimony spends a heavy chunk of his life in hotels and airports. ...

Tags: Matt, Open Source, Dana Blankenhorn

Blog posts 2008-05-14

European on-demand accounting vendors breaking the dam?

Since I am based in Europe and come from a finance background, I have a special interest in what happens in this part of the world. Over the last couple of years, I've been consistently told by 'experts' that saas/on-demand business applications and especially those that are finance related will...

Tags: On-demand, Vendor, QuickBooks Online, Smb/Sme, Financial Accounting, Finance, Dennis Howlett

Blog posts 2008-05-14

MySpace's big spam win: Will it really be a deterrent?

MySpace won statutory damages of more than $230 million against spammers Stanford Wallace and Walter Rines, but the big question is whether this ruling--delivered in the Federal District Court in Los Angeles--will act as a deterrent. To be sure, MySpace's win see court order PDF has some...

Tags: MySpace, Stanford Wallace, User Engagement, Cyberthreats, Spam, Phishing, Viruses And Worms, Security, Spam And Phishing, Larry Dignan

Blog posts 2008-05-14

Microsoft vs. Google: Are all monopolies created equal?

Microsoft vs. Google: Are all monopolies created equal?until Google finnally invest into there own OSthey should start a nice bsd that in time will be the next os x and then MS will fine that they are in real troubleRE: Microsoft vs. Google: Are all monopolies created equal?made...

Tags: SEARCH, Google Inc., Microsoft Corp., advertisement

Discussion threads 2008-05-13

Microsoft vs. Google: Are all monopolies created equal?

Are Microsoft and Google really locked into a zero-sum game, where every gain in Google's search business translates into an automatic kick-in-the-pants for Microsoft? That seems to be the premise, to a degree, of a couple of new items -- one on the Financial Times and...

Tags: Google Inc., Advertisement, Operating System, Microsoft Corp., Monopoly, Microsoft Windows, Operating Systems, Software, Mary Jo Foley

Blog posts 2008-05-13

No Brotherly Love: EarthLink will pull its Wi-Fi network from Philly

EarthLink on Tuesday threw in the towel on its Philadelphia Wi-Fi project, which the ISP was trying to transfer to a non-profit or the city's operating group. Now EarthLink is trying to pull out its gear. EarthLink says in a statement: After months of negotiations with...

Tags: EarthLink Inc., Network, Wi-Fi Network, City, Wireless LANs, Wi-Fi, Networking, Wireless, Larry Dignan

Blog posts 2008-05-13

Microsoft Biz Unit Chief Jeff Raikes to head Gates Foundation

For all those wondering what Microsoft Business Division President Jeff Raikes would do once he retires from Microsoft in September, the uncertainty is over. Raikes is going to become the new CEO of the Bill & Melinda Gates Foundation. Raikes is replacing another former...

Tags: Jeff Raikes, Microsoft Corp., Microsoft Office, Office Suites, Software, Mary Jo Foley

Blog posts 2008-05-12

Google kicks off its Facebook ground war

Updated: Google on Monday outlined its Google Friend Connect, a service that promises to insert social features into any application and any site. Sound familiar? It is. MySpace has its friend connect service and Facebook has its version. Add it up and you have...

Tags: Google Inc., Facebook, Site, Friend Connect, Social Networking, Networking, Online Communications, Marketing, Advertising & Promotion, Larry Dignan

Blog posts 2008-05-12

Active Directory Query (zip)

AD Query allows you to view various objects within your Microsoft Active Directory environment. Several administrative functions are available for various objects as well. Features include the following: Ability to query user, computer, deleted items, and other objects stored within Active Directory Perform basic account administration such as disabling accounts,...

Tags: Object, Tumbleson, AD Query, Microsoft Windows Active Directory, Directory Services, Help Desk, Enterprise Software, Software, It Operations

Software downloads 2008-05-12