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ZDNet Dictionary Definition
- Ad Serving
- The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers...
- Full Ad Serving Definition >>
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- OpenX goes hosted
- Sites serving under 25 million ads a month can now get control of their ad serving, free, without the cost of running the software themselves. by Dana Blankenhorn
- Blog posts 2008-10-29
- EU approves Google's DoubleClick acquisition; Here comes the display ad ripples
- Updated below: European regulators on Tuesday approved Google's purchase of DoubleClick setting up the search giant's big splash in the display advertising market. According to the EU's competition committee, Google's $3.1 billion purchase of DoubleClick isn't a threat to competition because Microsoft, Yahoo and AOL are credible...
- Blog posts 2008-03-11
- Microsoft lands Viacom as ad partner
- Microsoft has landed Viacom as an exclusive advertising partner. With the deal, announced Wednesday, Microsoft gets another customer for its Atlas ad platform and splits revenue on remnant inventory. The deal is wide ranging, but he most notable part of the deal is that Microsoft's Atlas platform becomes the...
- Blog posts 2007-12-19
- AOL launches ad network; moves headquarters to NYC
- AOL launches ad network; moves headquarters to NYCwhat does this mean to AOL?I am curous to know if AOL will still use Doubleclick Dart as their ad serving tool. will this mean that AOL will do its own ad serving?
- Discussion threads 2007-09-17
- Google acquiring Feedburner for $100 million
- Google acquiring Feedburner for $100 millionWill Google acquire Experian?So as the dust settles on the recent acquisitions in the ad serving market, with WPP buying 24/7 Real Media, Google buying DoubleClick, Microsoft buying aQuantive, AOL buying AdTech and Yahoo buying Right Media – what has really happened?The answer is that...
- Discussion threads 2007-05-25
Additional Resources
- Gawker Media tricked into featuring malicious Suzuki ads
- A group of cybercriminals have successfully managed to trick Gawker's ad sales team into featuring malicious ads serving Adobe exploits (CVE-2008-2992; CVE-2009-0927) and scareware, by impersonating a legitimate ad agency inquiring about an upcoming Suzuki ad campaign. According to Gawker Media, the malware distributors were one of...
- Blog posts 2009-10-27
- Free Silverlight streaming service to be replaced by paid Azure-hosted service
- Ought to be interestingSilverlight is the means by which Netflix streams their on-demand content. I cannot help but wonder if MS cut a deal with the new Blockbuster service.Does MS support "open internet", or do they want us to pay for itDoes MS support "open internet", or do they want...
- Discussion threads 2009-10-19
- Click fraud facilitating Bahama botnet steals ad revenue from Google
- Originally exposed as a botnet redirecting and monetizing hijacked traffic to over 200,000 parked domains primarily located in the Bahamas, researchers from ClickForensics have recently found evidence on active DNS hijacking of Google properties allowing cybercriminals to steal revenue from Google by pulling search results and displaying them on a...
- Blog posts 2009-10-08
- AMD's Charlie Boswell: With cloud computing, 'follow the money' [interview]
- Cloud computing can't possibly handle streaming a first-person shooter or a feature-length film, can it? Ask AMD's Charlie Boswell, and he'll not only tell you it's possible, but he'll nearly leap with excitement about it. Boswell, AMD's director of digital...
- Blog posts 2009-09-11
- Is Web image theft a problem? Solution providers say yes
- I got into an interesting debate this week with a PR guy who was pitching a service that's trying to curb the illegal use of copyrighted images on the Web. The service, called Vivozoom, is offering a subscription and payment system, along with guarantees that the images from the site...
- Blog posts 2009-08-07
- SAP's Schwarz & Sikka: The Road to More Agile Business Performance
- Last week I had the opportunity to spend time with SAP CTO Vishal Sikka and separately SAP executive board member John Schwarz, and I've been ruminating on our conversations a lot since those meetings. Fortunately I was part of a group of bloggers who have been following SAP closely, and...
- Blog posts 2009-07-31
- Startup wants to help newspapers but (get this!) news execs need proof of problem first
- There was a piece in the New York Times this morning that, at the heart of the story, was about a start-up called Attributor, which is launching an ad-revenue sharing service for those who create original content newspapers and those who copy and re-post it some blogs and websites. ...
- Blog posts 2009-07-27
- Microsoft's client revenue skids; Blame netbooks, Windows 7 deferrals
- Microsoft's client revenue skids; Blame netbooks, Windows 7 deferralsHow can they blame ...... netbooks when they have 97% of the market?Is there an untold story?^o^Wait, I thought cheap was good. 'Lauren' congratulated herselffor not being able to afford a Mac, and went cheap, cheap, cheap. And now we find out...
- Discussion threads 2009-07-23
- Is Michael Jackson telling us not to use Google Apps?
- Is Michael Jackson telling us not to use Google Apps?RE: Is Michael Jackson telling us not to use Google Apps?So, because sometimes the Internet fails, do we stop using e-mail? Of course not. And a cloud-based application allows collaboration. So of course we'll use it. Otherwise,...
- Discussion threads 2009-07-04
- EyeWonder malware incident affects popular web sites
- During the last couple of hours, visitors of popular and high trafficked web sites such as CNN, BBC, Washington Post, Gamespot, WorldOfWarcraft, Mashable, Chow.com, ITpro.co.uk, AndroidCommunity; Engadget and Chip.de, started reporting that parts of the web sites are unreachable due to malware warnings appearing through the EyeWonder interactive digital advertising...
- Blog posts 2009-07-03
- Bartz: Bing isn't all that (and neither is a Microsoft search deal)
- Yahoo CEO Carol Bartz took aim at Microsoft's Bing on Wednesday saying that the software giant's latest effort won't gain market share and will deliver only "temporary interest." In addition, Bartz said Yahoo's future would be cleaner without a deal with Microsoft. Speaking at Bank of America's...
- Blog posts 2009-06-03
- Scareware pops-up at FoxNews
- There have been numerous reports from affected users that a scareware variant of PersonalAntivirus and ExtraAntivirus has been poping-up at FoxNews.com during the last couple of days, through a malvertising campaign. This most recent case of malvertising (MSN Norway serving Flash exploits through malvertising; Fake Antivirus XP...
- Blog posts 2009-04-15
- The Microsoft ads are working
- The Microsoft ads are workingThat's BSROI and TCO compared to what???the iDiots have struck again!!Oops !NTStupid consumers ;)[i]"I don?t care about the Macs. Whatever. We have a Mac base in many of our schools that is serving us well and that we have on lease for another three years. I...
- Discussion threads 2009-04-14
- The Microsoft ads are working
- My users want Windows. Where three months ago users were enthusiastic about Mac and some were excited about or at least open to Linux implementations in the coming years, now users are asking about Windows 7 on the new purchases we have coming up. I don't...
- Blog posts 2009-04-14
- The ROI needed to sell software/services
- (Hint: It must be substantial and believable) I do a lot of sales and negotiating training, and contrary to the current economy, it’s becoming a brisk bit of work. That said, there’s often a tough sticking point for many technology and service firms: crafting compelling ROI statements...
- Blog posts 2009-03-11
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