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	<title><![CDATA[ad network Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/ad+network.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to ad network]]></description>
	<s:counts start="0" returned="15" found="15" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Fake Antivirus XP pops-up at Cleveland.com]]></title>
		<link><![CDATA[http://blogs.zdnet.com/security/?p=2513]]></link>
		<description><![CDATA[Have we reached the phrase when targeted advertising would equal evasive malware campaigns pushed through third-party ad networks, to a geolocated set of visitors only? Could be. During the weekend, rogue antivirus XP pop-ups were served to visitors of Cleveland.com, according to visitors' complaints which I also managed to verify....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Feb 2009 04:11:03 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/antivirus.html"><![CDATA[Antivirus]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/spyware%252c+adware+%2526+malware.html"><![CDATA[Spyware, Adware & Malware]]></category>
		<category domain="http://updates.zdnet.com/tags/viruses+and+worms.html"><![CDATA[Viruses And Worms]]></category>
		<category domain="http://updates.zdnet.com/tags/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/dancho+danchev.html"><![CDATA[Dancho Danchev]]></category>
		<category domain="http://updates.zdnet.com/tags/dancho+danchev.html"><![CDATA[Dancho Danchev]]></category>
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	<item>
		<title><![CDATA[Yahoo formally launches its ad network]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=52379&messageID=987443&start=0]]></link>
		<description><![CDATA[Yahoo formally launches its ad networkInnovation ...Well, a step in the right direction anyway.It'll be good to watch Yahoo and Google drive this space forwards. Thank God that the FUD monster hasn't succeeded in its quest to kill them both.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 25 Sep 2008 11:37:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[network]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Yahoo formally launches its ad network]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10152]]></link>
		<description><![CDATA[Yahoo on Wednesday formally christened its new ad network, dubbed APT.    The ad exchange, which was formally known as AMP!, is aiming to streamline the display ad buying process by boiling planning and optimizing down to a dashboard. The platform is being rolled out in phases with...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 24 Sep 2008 12:44:10 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/apt.html"><![CDATA[APT]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[30ò0of online ads was sold through ad networks in 2007]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10599-0.html?forumID=1&threadID=50754&messageID=953293&start=0]]></link>
		<description><![CDATA[30ò0of online ads was sold through ad networks in 2007I find these 'percentage' posts annoying enough...Without having them posted twice.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 12 Aug 2008 12:21:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[network]]></category>
	</item>
	<item>
		<title><![CDATA[30% of online ads was sold through ad networks in 2007]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14807]]></link>
		<description><![CDATA[The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 12 Aug 2008 11:07:40 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/online+publisher.html"><![CDATA[Online Publisher]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
	</item>
	<item>
		<title><![CDATA[30% of online ads was sold through ad networks in 2007]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14812]]></link>
		<description><![CDATA[The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 12 Aug 2008 11:07:40 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/online+publisher.html"><![CDATA[Online Publisher]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
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	<item>
		<title><![CDATA[Congress looks at next-gen ad networks]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11155-0.html?forumID=1&threadID=49509&messageID=927067&start=0]]></link>
		<description><![CDATA[Congress looks at next-gen ad networksOh yeah, this is a GREAT idea.I give them 10 seconds of copying user traffic off an ISP before they get the living sh*t sued out of them.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 09 Jul 2008 07:17:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://updates.zdnet.com/tags/u.s.+congress.html"><![CDATA[U.S. Congress]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[network]]></category>
	</item>
	<item>
		<title><![CDATA[Congress looks at next-gen ad networks]]></title>
		<link><![CDATA[http://government.zdnet.com/?p=3883]]></link>
		<description><![CDATA[The Center for Democracy and Technology will testify Wednesday about the privacy concerns over ad networks like NebuAd, which has come under fire over a deal with Charter Communications to deploy user-tracking technology, ChannelWeb reports.      "For years, Web sites have entered into agreements with advertising...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 08 Jul 2008 16:15:52 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/u.s.+congress.html"><![CDATA[U.S. Congress]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/richard+koman.html"><![CDATA[Richard Koman]]></category>
	</item>
	<item>
		<title><![CDATA[The future battle between ad networks and publishers...]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=263]]></link>
		<description><![CDATA[Earlier I was writing about Jared Kopf's AdRoll, a new advertising network. I was thinking about the economics of the online advertising market.    Advertising networks get to charge a healthy cut of total advertising revenues. This is typically between 20 to 40 per cent but in many...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 16 Apr 2008 01:48:45 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
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	<item>
		<title><![CDATA[AOL: Let's become an ad network before this really unravels]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=40729&messageID=753179&start=0]]></link>
		<description><![CDATA[AOL: Let's become an ad network before this really unravelsAOL still exists?;-)]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 07 Nov 2007 10:24:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[network]]></category>
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	<item>
		<title><![CDATA[Yahoo bolsters ad arsenal with BlueLithium]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=6113]]></link>
		<description><![CDATA[Yahoo picked up BlueLithium, a fast growing behavioral marketing firm, for $300 million and rounded out what it hopes will be a stronger ad arsenal.  In a statement, Yahoo noted that:      The addition of BlueLithium is the logical next step in creating the largest...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 05 Sep 2007 04:24:56 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/bluelithium.html"><![CDATA[BlueLithium]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Skrenta vs. King Google, sometimes]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=31872&messageID=587600&start=0]]></link>
		<description><![CDATA[Skrenta vs. King Google, sometimesGuaranteed CPMs from ContextWeb - No more Google Black boxWe agree with Skrenta, Donna.  ContextWeb is also about to release a new ad network product that will challenge Google's Black box revenue share strategy with AdSense.  Publishers will now tell the ad network (our...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 27 Mar 2007 06:47:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/skrenta.html"><![CDATA[Skrenta]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[ad network]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/contextweb.html"><![CDATA[ContextWeb]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Spyware popping porn in all the wrong places]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Spyware/?p=833]]></link>
		<description><![CDATA[Ben Edelman has another revealing write up --  this time on ad networks, spyware and porn pop-ups and these are not happening on adult oriented sites.  It's happening on sites where sexually-explicit content would not be anticipated.  Ben explains in detail, including packet logs, video and screenshots,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Jun 2006 22:10:52 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/spyware.html"><![CDATA[spyware]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/ben.html"><![CDATA[Ben]]></category>
	</item>
	<item>
		<title><![CDATA[Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=912]]></link>
		<description><![CDATA[MediaPost and Deutsche Bank surveyed advertising executives regarding their online budgets. The results of the survey are published on MediaPost Web site. 35% of budgets dedicated to online branding went to niche sites such as iVillage and Marketwatch. 21% went to the three largest portals, with Yahoo! capturing 11%, as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 Apr 2005 13:31:56 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/msn.html"><![CDATA[MSN]]></category>
	</item>
	<item>
		<title><![CDATA[Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=7564]]></link>
		<description><![CDATA[MediaPost and Deutsche Bank surveyed advertising executives regarding their online budgets. The results of the survey are published on MediaPost Web site. 35% of budgets dedicated to online branding went to niche sites such as iVillage and Marketwatch. 21% went to the three largest portals, with Yahoo! capturing 11%, as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 Apr 2005 12:19:39 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/msn.html"><![CDATA[MSN]]></category>
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