ad network

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

Fake Antivirus XP pops-up at Cleveland.com

Have we reached the phrase when targeted advertising would equal evasive malware campaigns pushed through third-party ad networks, to a geolocated set of visitors only? Could be. During the weekend, rogue antivirus XP pop-ups were served to visitors of Cleveland.com, according to visitors' complaints which I also managed to verify....

Tags: Advertisement, Network, Antivirus, Ad Network, Spyware, Adware & Malware, Viruses And Worms, Networking, Security, Dancho Danchev

Blog posts 2009-02-10

Yahoo formally launches its ad network

Yahoo formally launches its ad networkInnovation ...Well, a step in the right direction anyway.It'll be good to watch Yahoo and Google drive this space forwards. Thank God that the FUD monster hasn't succeeded in its quest to kill them both.

Tags: Yahoo! Inc., ad network, advertisement, network

Discussion threads 2008-09-25

Yahoo formally launches its ad network

Yahoo on Wednesday formally christened its new ad network, dubbed APT. The ad exchange, which was formally known as AMP!, is aiming to streamline the display ad buying process by boiling planning and optimizing down to a dashboard. The platform is being rolled out in phases with...

Tags: Advertisement, Network, Yahoo! Inc., Ad Network, APT, Larry Dignan

Blog posts 2008-09-24

30ò0of online ads was sold through ad networks in 2007

30ò0of online ads was sold through ad networks in 2007I find these 'percentage' posts annoying enough...Without having them posted twice.

Tags: ad network, online advertising, advertisement, network

Discussion threads 2008-08-12

30% of online ads was sold through ad networks in 2007

The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...

Tags: Advertisement, Network, Online Advertising, Online Publisher, Ad Network, AM

Blog posts 2008-08-12

30% of online ads was sold through ad networks in 2007

The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...

Tags: Advertisement, Network, Online Advertising, Online Publisher, Ad Network, AM

Blog posts 2008-08-12

Congress looks at next-gen ad networks

Congress looks at next-gen ad networksOh yeah, this is a GREAT idea.I give them 10 seconds of copying user traffic off an ISP before they get the living sh*t sued out of them.

Tags: ad network, U.S. Congress, advertisement, network

Discussion threads 2008-07-09

Congress looks at next-gen ad networks

The Center for Democracy and Technology will testify Wednesday about the privacy concerns over ad networks like NebuAd, which has come under fire over a deal with Charter Communications to deploy user-tracking technology, ChannelWeb reports. "For years, Web sites have entered into agreements with advertising...

Tags: Advertisement, Network, U.S. Congress, Ad Network, Richard Koman

Blog posts 2008-07-08

The future battle between ad networks and publishers...

Earlier I was writing about Jared Kopf's AdRoll, a new advertising network. I was thinking about the economics of the online advertising market. Advertising networks get to charge a healthy cut of total advertising revenues. This is typically between 20 to 40 per cent but in many...

Tags: Advertisement, Network, Ad Network, Tom Foremski

Blog posts 2008-04-16

AOL: Let's become an ad network before this really unravels

AOL: Let's become an ad network before this really unravelsAOL still exists?;-)

Tags: America Online Inc., ad network, advertisement, network

Discussion threads 2007-11-07

Yahoo bolsters ad arsenal with BlueLithium

Yahoo picked up BlueLithium, a fast growing behavioral marketing firm, for $300 million and rounded out what it hopes will be a stronger ad arsenal. In a statement, Yahoo noted that: The addition of BlueLithium is the logical next step in creating the largest...

Tags: Advertisement, Network, Yahoo! Inc., Right Media Inc., BlueLithium, Ad Network, Larry Dignan

Blog posts 2007-09-05

Skrenta vs. King Google, sometimes

Skrenta vs. King Google, sometimesGuaranteed CPMs from ContextWeb - No more Google Black boxWe agree with Skrenta, Donna. ContextWeb is also about to release a new ad network product that will challenge Google's Black box revenue share strategy with AdSense. Publishers will now tell the ad network (our...

Tags: Skrenta, Google Inc., ad network, advertisement, ContextWeb

Discussion threads 2007-03-27

Spyware popping porn in all the wrong places

Ben Edelman has another revealing write up -- this time on ad networks, spyware and porn pop-ups and these are not happening on adult oriented sites. It's happening on sites where sexually-explicit content would not be anticipated. Ben explains in detail, including packet logs, video and screenshots,...

Tags: spyware, advertisement, Ben

Blog posts 2006-06-22

Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks

MediaPost and Deutsche Bank surveyed advertising executives regarding their online budgets. The results of the survey are published on MediaPost Web site. 35% of budgets dedicated to online branding went to niche sites such as iVillage and Marketwatch. 21% went to the three largest portals, with Yahoo! capturing 11%, as...

Tags: MSN

Blog posts 2005-04-07

Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks

MediaPost and Deutsche Bank surveyed advertising executives regarding their online budgets. The results of the survey are published on MediaPost Web site. 35% of budgets dedicated to online branding went to niche sites such as iVillage and Marketwatch. 21% went to the three largest portals, with Yahoo! capturing 11%, as...

Tags: MSN

Blog posts 2005-04-07

Additional Resources

Google makes Chrome OS open source today

I like itThe ChromeOS demo looked pretty cool!I'm almost 100% webapp-based already, so I could see myself using a simple, fast & no maintenance OS like that the majority of the time.I like it too, but, for me, I need to compile and run programs locally. I would imagine that...

Tags: Operating systems, Desktops, open source, Google Inc., Chrome, operating system, ChromeOS

Discussion threads 2009-11-19

AT&T launches Verizon counter-punch ad, keeps digging that hole

There's a Cr-app for that!I only have one thing to say, Sprint! Well, two things, AT&T neglects to mention 4G. Well, three things, They are the most expensive carrier for the least amount of quality delivered. Oh wait, 4 things, I had an iPhone and loved the interface. In the...

Tags: 3G, Smart phones, Cellular phones, Wireless and Mobility, AT&T Corp., Verizon Communications Inc., AT&T launches Verizon, AT&T Launches, ATT, Apple iPhone, advertisement

Discussion threads 2009-11-19

AT&T loses bid to stop Verizon ads, responds with its own

AT&T could use Apple's patentApple has patented a technique where a user is forced to watch an ad and then answer a quiz about that ad before they are allowed to use their Apple device. AT&T could use this to force all iPhone users to watch AT&T ads.AT&T has no...

Tags: Smart phones, AT&T Corp., Verizon Communications Inc., Apple iPhone, advertisement

Discussion threads 2009-11-19

Salesforce Chatter: Social operating systems emerge on the IT stage

The next big shift: Intranets, portals, and software suites that are the integrating force of the social fabric for our organizations. This morning's announcement here at Dreamforce today from Salesforce of Chatter, an enterprise-class realization of Facebook and Twitter, is further evidence of the industry's push for social Web capabilities...

Tags: Salesforce.com Inc., Information Technology, Operating System, Environment, Social Computing, Chatter, Status Update, Groups, Sales Force Management, Social Networking, Sales, Online Communications, Marketing, Advertising & Promotion, Dion Hinchcliffe

Blog posts 2009-11-18

Thousands of web sites compromised, redirect to scareware

RE: Thousands of web sites compromised, redirect to scarewareI'm glad Microsoft Windows goes the extra mile to protect users from this kind of mischief. In Microsoft Windows I can set security zones in the Internet Options window so that only trusted sites will load, or set it so internet...

Tags: Operating systems, Construction, UNIX, OPEN SOURCE, Web site, Web, Loverock Davidson, Linux, window, Microsoft Windows, security, Windows User, operating system, Microsoft Corp.

Discussion threads 2009-11-17