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ZDNet Dictionary Definition
- Ad Network
- See Internet advertising.
- Full Ad Network Definition >>
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- Yahoo formally launches its ad network
- Yahoo formally launches its ad networkInnovation ...Well, a step in the right direction anyway.It'll be good to watch Yahoo and Google drive this space forwards. Thank God that the FUD monster hasn't succeeded in its quest to kill them both.
- Discussion threads 2008-09-25
- Yahoo formally launches its ad network
- Yahoo on Wednesday formally christened its new ad network, dubbed APT. The ad exchange, which was formally known as AMP!, is aiming to streamline the display ad buying process by boiling planning and optimizing down to a dashboard. The platform is being rolled out in phases with...
- Blog posts 2008-09-24
- 30ò0of online ads was sold through ad networks in 2007
- 30ò0of online ads was sold through ad networks in 2007I find these 'percentage' posts annoying enough...Without having them posted twice.
- Discussion threads 2008-08-12
- 30% of online ads was sold through ad networks in 2007
- The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...
- Blog posts 2008-08-12
- 30% of online ads was sold through ad networks in 2007
- The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...
- Blog posts 2008-08-12
- Congress looks at next-gen ad networks
- Congress looks at next-gen ad networksOh yeah, this is a GREAT idea.I give them 10 seconds of copying user traffic off an ISP before they get the living sh*t sued out of them.
- Discussion threads 2008-07-09
- Congress looks at next-gen ad networks
- The Center for Democracy and Technology will testify Wednesday about the privacy concerns over ad networks like NebuAd, which has come under fire over a deal with Charter Communications to deploy user-tracking technology, ChannelWeb reports. "For years, Web sites have entered into agreements with advertising...
- Blog posts 2008-07-08
- The future battle between ad networks and publishers...
- Earlier I was writing about Jared Kopf's AdRoll, a new advertising network. I was thinking about the economics of the online advertising market. Advertising networks get to charge a healthy cut of total advertising revenues. This is typically between 20 to 40 per cent but in many...
- Blog posts 2008-04-16
- AOL: Let's become an ad network before this really unravels
- AOL: Let's become an ad network before this really unravelsAOL still exists?;-)
- Discussion threads 2007-11-07
- Yahoo bolsters ad arsenal with BlueLithium
- Yahoo picked up BlueLithium, a fast growing behavioral marketing firm, for $300 million and rounded out what it hopes will be a stronger ad arsenal. In a statement, Yahoo noted that: The addition of BlueLithium is the logical next step in creating the largest...
- Blog posts 2007-09-05
- Skrenta vs. King Google, sometimes
- Skrenta vs. King Google, sometimesGuaranteed CPMs from ContextWeb - No more Google Black boxWe agree with Skrenta, Donna. ContextWeb is also about to release a new ad network product that will challenge Google's Black box revenue share strategy with AdSense. Publishers will now tell the ad network (our...
- Discussion threads 2007-03-27
- Spyware popping porn in all the wrong places
- Ben Edelman has another revealing write up -- this time on ad networks, spyware and porn pop-ups and these are not happening on adult oriented sites. It's happening on sites where sexually-explicit content would not be anticipated. Ben explains in detail, including packet logs, video and screenshots,...
- Blog posts 2006-06-22
- Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks
- MediaPost and Deutsche Bank surveyed advertising executives regarding their online budgets. The results of the survey are published on MediaPost Web site. 35% of budgets dedicated to online branding went to niche sites such as iVillage and Marketwatch. 21% went to the three largest portals, with Yahoo! capturing 11%, as...
- Blog posts 2005-04-07
- Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks
- MediaPost and Deutsche Bank surveyed advertising executives regarding their online budgets. The results of the survey are published on MediaPost Web site. 35% of budgets dedicated to online branding went to niche sites such as iVillage and Marketwatch. 21% went to the three largest portals, with Yahoo! capturing 11%, as...
- Blog posts 2005-04-07
Additional Resources
- Will HTC be the first to launch a WiMAX-enabled mobile phone?
- Fellow Mobile Tech Roundup podcast co-host Kevin Tofel went to the Sprint/XOHM WiMAX launch event in Baltimore this week and wrote up his thoughts. The event was focused mainly on the devices that support the WiMAX network that was launched the week before and as a mobile guy I was...
- Blog posts 2008-10-10
- Wall Street: MSFT should buy Yahoo, consider RIM
- A Wall Street investor has suggested that the stars may be aligned just right for Microsoft to make another run at Yahoo, this time for $22 per share. Investment fund Mithras Capital, which owns more than 1.9 million shares, or 0.14 percent, of Yahoo, said Microsoft has a window of...
- Blog posts 2008-10-10
- Employee PC Activity Monitor (zip)
- Instant Monitor allows you to monitor employee's activities on all network computers, such as email, instant message, keystrokes, FTP file transfer, Web sites visited, and applications used. Instant Monitor also can log file operations on employee's computer, such as copy, delete, create, rename, open, and copy file to removable disk....
- Software downloads 2008-10-10
- MS Patch Tuesday heads-up: 11 bulletins, 4 critical
- It will be a very busy Patch Tuesday for administrators managing Microsoft Windows computer systems. According to Microsoft's advance notice mechanism, 11 security bulletins will drop next Tuesday (October 14, 2008), covering a wide range of serious vulnerabilities. Four of the 11 bulletins are...
- Blog posts 2008-10-09
- Laptops with mobile WiMax now available
- The first laptops with built-in mobile WiMax wireless broadband are now available in the U.S. Sprint, Intel and the computer companies announced the new WiMax configurations at an event in Baltimore just a few days after Sprint launched its Xohm service there. All of these laptops use...
- Blog posts 2008-10-09
- Kevin Rose: advertising, can you Digg it?
- Digg faces two big challenges going forward. How to expand its user-base and therefore content beyond its geeky roots, and in turn, how to increase ad revenue. Addressing the latter, co-founder Kevin Rose says the social news site is exploring "Diggable ads". by Steve O'Hear
- Blog posts 2008-10-09
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