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- Why MySpace's MyAds won't be the next Google AdWords
- When it comes to online advertising everybody wants to be the next Google, and News Corp-owned MySpace is no exception. Today the company rolled out its latest advertising platform called MyAds, designed to service "individuals and small businesses" rather than the big name brands that the social networking site's existing...
- Tags: Google Inc., Advertisement, Google AdWords, MySpace, Steve O\'Hear
- Blog posts 2008-10-13
- Kevin Rose: advertising, can you Digg it?
- Digg faces two big challenges going forward. How to expand its user-base and therefore content beyond its geeky roots, and in turn, how to increase ad revenue. Addressing the latter, co-founder Kevin Rose says the social news site is exploring "Diggable ads". by Steve O'Hear
- Tags: Digg, Advertisement, Steve O\'Hear
- Blog posts 2008-10-09
- LinkedIn and Xing set to benefit from downturn?
- One theory: LinkedIn, the social network for "professionals", could actually be benefiting from the downturn. That's because the site's value proposition really kicks in for those that have or fear that they might about to lose their job. by Steve O'Hear
- Tags: Job, LinkedIn, Benefit, Slogan, Recruitment & Selection, Human Resources, Workforce Management, Steve O\'Hear
- Blog posts 2008-10-06
- Obama launches iPhone app; US election good for Twitter
- The Obama campaign is hoping to turn Apple's iPhone into a political recruiting tool like none seen before, while Twitter usage and sign-ups received a healthy boost during last Friday's first presidential debate for the 08 campaign. by Steve O'Hear
- Tags: Apple iPhone, Twitter, Obama, Recruitment & Selection, Productivity, GPS, Human Resources, Workforce Management, Consumer Electronics, Personal Technology, Steve O\'Hear
- Blog posts 2008-10-02
- Slide to distribute video on Facebook; Facebook to overtake MySpace in the US; Oasis launches new album on MySpace
- The social web weekly: a quick-fire roundup of some of the news, announcements and conversations that have occurred throughout the week… by Steve O'Hear
- Tags: Facebook, Video, MySpace, Pingdom, Corporate Communications, Social Networking, Marketing, Online Communications, Advertising & Promotion, Steve O\'Hear
- Blog posts 2008-10-01
- UK secret service recruiting on Facebook
- MI6, a branch of the UK's secret service, is using Facebook as part of a recent recruitment drive to find the "next generation of spies". by Steve O'Hear
- Tags: Facebook, Advertisement, Recruiting, U.K., MI6, Professional Development, Recruitment & Selection, Career, Human Resources, Workforce Management, Steve O\'Hear
- Blog posts 2008-09-29
- Madison Avenue to Facebook: you'll never be the next Google
- On Facebook, the ads, despite all the innovation, still aren't something users are really asking for by Steve O'Hear
- Tags: Google Inc., Facebook, Advertisement, Karp, Steve O\'Hear
- Blog posts 2008-09-25
- Gphone and Android will fuel the social web
- We've already seen the iPhone become a fertile ground for social networking applications and other forms of social software, thanks to its public Software Development Kit and modern standards-based web browser, but arguably Google's Android mobile platform will have an even greater impact on the social web. by Steve O'Hear
- Tags: Apple iPhone, Google Android, Mobile, T-Mobile Sidekick, Social Web, Social Networking, Advertising & Promotion, Online Communications, Marketing, Steve O\'Hear
- Blog posts 2008-09-23
- Yahoo launches new social network; Twitter redesign; Rumor: Ebay selling off StumbleUpon
- The social web weekly: a quick-fire roundup of some of the news, announcements and conversations that have occurred throughout the week… by Steve O'Hear
- Tags: Network, Yahoo! Inc., StumbleUpon, eBay Inc., Twitter, Yahoo Launch, Arrington, Social Networking, Text Messaging/SMS/MMS, Telephony, Online Communications, Marketing, Advertising & Promotion, Cellular Phones, Consumer Electronics, Personal Technology, Networking, Steve O\'Hear
- Blog posts 2008-09-19
- Facebook's Zuckerberg makes Forbes' rich list
- Mark Zuckerberg, founder of the so-called social utility Facebook, has made number 321 of the Forbes 400, a list of the richest people in America, with a personal wealth of $1.5 billion. by Steve O'Hear
- Tags: Facebook, Forbes, Mark Zuckerberg, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear
- Blog posts 2008-09-18
- LinkedIn the ad network
- Bucking the trend whereby advertisers are shying away from social networking sites, demand on LinkedIn is so strong that the site has decided to roll out its own ad network. by Steve O'Hear
- Tags: Advertisement, Network, LinkedIn, Social Networking, Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear
- Blog posts 2008-09-15
- Facebook: no social networking here
- "We expect accounts to reflect mainly 'real-world' contacts (i.e. your family, schoolmates, co-workers, etc.), rather than mainly 'internet-only' contacts", Facebook tells users. by Steve O'Hear
- Tags: Facebook, Network, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear
- Blog posts 2008-09-15
- MySpace: 95% of ad revenue comes from 9 countries
- If you're a burgeoning Internet startup, here's two points worth remembering: Not all geographical markets are equal, and the World Wide Web is global something Silicon Valley sometimes forgets. Case study: MySpace. by Steve O'Hear
- Tags: Advertisement, MySpace, Steve O\'Hear
- Blog posts 2008-09-09
- Facebook: when targeted ads cause offense
- It's easy to brush off an irrelevant or offensive ad if it's the result of a sledge hammer campaign that "has nothing to do with me". But when it gets personal, it's personal. by Steve O'Hear
- Tags: Facebook, Advertisement, Steve O\'Hear
- Blog posts 2008-09-03
- Live Feed: Facebook takes lifestreaming mainstream
- As much as I love Twitter, and A-list bloggers constantly bang on about FriendFreed, Facebook will be the one to take lifestreaming mainstream. by Steve O'Hear
- Tags: Facebook, Twitter, FriendFeed, Blogging, Internet, Steve O\'Hear
- Blog posts 2008-09-01
- Yahoo Buzz! opens up, let the gaming begin
- Buzz, Yahoo's social news site and "meme tracker", has opened its submission process so that any site on the Web can now be 'buzzed'. Prior to today, only select publishers were allowed into the program, with around 400 sites vying for the top prize of being featured on the Yahoo.com...
- Tags: Digg, Yahoo! Inc., Games, Personal Technology, Steve O\'Hear
- Blog posts 2008-08-19
- Snap2Face: Facebook lands on Windows Mobile
- Just like their iPhone, Palm and Blackberry brethren, Windows Mobile users now have a native Facebook client for their cellphone. Snap2Face isn't an official effort but comes courtesy of New Jersey-based Magnifoca Inc. by Steve O'Hear
- Tags: Facebook, Microsoft Windows Mobile, Mobile, Friend, Photograph, Snap2Face 1.0, Microsoft Windows, Advertising & Promotion, Operating Systems, Construction, Handhelds, Software, Marketing, Hardware, Steve O\'Hear
- Blog posts 2008-08-14
- Lessons from Twitter's SMS shut down
- The news that Twitter has shut down its outbound SMS service in the UK highlights two problems with our industry: A consumer culture whereby you can't charge for something that was once provided for free (the Web 2.0 syndrome), and that Silicon Valley doesn't understand Europe. by Steve O'Hear
- Tags: Mobile, Europe, SMS, Twitter, Butcher, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Networking, Steve O\'Hear
- Blog posts 2008-08-14
- Twitter moves to combat 'follow spam'
- In a move to combat so-called 'follow spam', Twitter has begun limiting the number of people any one user can follow. by Steve O'Hear
- Tags: Twitter, Spam, Cyberthreats, Security, Spam And Phishing, Steve O\'Hear
- Blog posts 2008-08-12
- BlueWhaleMail: Facebook messages "pushed" to your cellphone
- I'm not a fan of Facebook's messaging system, but for many it's fast replacing email. It's not surprising then to see a company targeting this trend by offering a "push" solution for Facebook messaging on a cellphone. by Steve O'Hear
- Tags: Facebook, Cell Phone, E-mail, Cellular Phones, Instant Messaging, Online Communications, Consumer Electronics, Personal Technology, Internet, Steve O\'Hear
- Blog posts 2008-08-11
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