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Publicis, Google reveal digital ad collaboration

Publicis, Google reveal digital ad collaborationPublicis, Google reveal digital ad collaborationGreat, one more thing for me to block on a web page. If it says Google then thats a good indication not to go anywhere near it. This is the company that is spying on you, collecting your...

Tags: Groupware, Google Inc., ad collaboration, digital ad collaboration, Publicis, advertisement, collaboration

Discussion threads 2008-01-22

Additional Resources

Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as Pope

Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as PopeThat's what I thoughtThe ad was about nothing except of course Bill. It is unclear why this ad was made.Who in the world is this "journalist"?http://en.wikipedia.org/wiki/Mitch_Ratcliffe"I see you baby ...... shakin that ass -shakin that ass."http://www.brandrepublic.com/bulletins/digital/article/548871/publicis-dialog-puns-ass-shaking-new-renault-viral/RE: Microsoft builds $300M...

Tags: Wiki, Blogging, ass, Jerry Seinfeld, Microsoft Corp., Wikipedia, Bill Gates, advertisement

Discussion threads 2008-09-05

News to know: Mozilla; Windows Server; LinuxWorld; Apple

Notable headlines: Ryan Naraine: Talking Firefox security with Mozilla's Window Snyder Mary Jo Foley: What's next for Windows Server Microsoft finalizes SQL Server 2008 TechRepublic: 10 questions and answers about Microsoft Live Mesh Dancho Danchev: Today's...

Tags: google inc., larry dignan, microsoft windows server, server, apple inc., mozilla corp., linux, phishing, smart phones, service-oriented architecture (soa), cyberthreats, microsoft windows, operating systems, unix, open source, software, security, spam and phishing, consumer electronics, personal technology, web services, enterprise software

Blog posts 2008-08-07

Google unloads Performics to Publicis Groupe

Publicis Groupe will buy Google's Performics search engine marketing unit for an undisclosed sum. Google acquired Performics via the DoubleClick acquisition and the unit sparked a little bit of a firestorm. The problem: Owning Performics could be viewed as a conflict of interest for Google. After all,...

Tags: Google Inc., Performics, Advertisement, Marketing Research, Marketing, Larry Dignan

Blog posts 2008-08-06

VivaKi, dude, where is my code?

Publicis Groupe, the #4 ad agency worldwide, is tieing up its various online assets into what it calls the VivaKi Nerve Center, which it calls an "open source ad network." So where's the code? by Dana Blankenhorn

Tags: Code, Publicis Groupe, VivaKi Nerve Center, Open Source, Dana Blankenhorn

Blog posts 2008-06-26

Microsoft's $300 million 'consumer product blitz' inches closer

What kinds of products will Microsoft be pushing when it launches its new $200 million to $300 million consumer-product ad campaign in early 2008? AdAge has reported that Microsoft has narrowed its search for an agency to handle creative for the forthcoming "consumer-products blitz" to two: MDC...

Tags: Advertisement, Microsoft Corp., AdAge, Microsoft Windows, Smart Phones, Operating Systems, Business Structures, Handhelds, Software, Consumer Electronics, Personal Technology, Finance, Hardware, Mary Jo Foley

Blog posts 2007-12-27

Forum Nokia developers actively support S60 devices

Forum Nokia developers actively support S60 devicesNokia platform for 1D and 2D codesA better mobile application being developed to scan all types of bar codes is being developed by MC2, which Nokia is a part of. A universal reader for these codes are being developed around a mobile platform...

Tags: NeoMedia Technologies, S60, Nokia Corp.

Discussion threads 2007-07-02

Publicis on how to 'address crap' for digital success

Publicis’ Denuo Group may have a new age name and a high-falutin mission statement but its CEO, Rishad Tobaccowala, could not be more down to earth in his recommendations to fellow interactive marketers: “address crap.”Tobaccowala shared his tried and true advice yesterday in New York City during a keynote at...

Tags: Rishad Tobaccowala

Blog posts 2006-09-26

Supernova: General Motors rising on social media

During a workshop at Supernova on the rise of social media, marketing whizes from General Motors, Proctor & Gamble and Yahoo discussed how they are harness the Web and content created by user to sell their products. According to an ancient Pew Research study from 2003, 44 percent of consumers...

Tags: General Motors Corp., advertisement

Blog posts 2006-06-21

Assessing the Value of DAM Systems for Advertising Agencies

This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...

Tags: Advertising Agency, Advertisement, Agency, White Paper, Digital Asset Management, Operational Planning, Advertising & Promotion, Business Operations, Marketing

White papers 2006-03-28

IT Business Management: A Strategy for Customer Service in the Future

Established for over 20 years in Europe, the USA and Asia Pacific, Touchpaper is one of the most respected international providers of IT Service Management ITSM solutions. Operating with a secure financial platform and constantly profitable, Touchpapaer has built up a loyal customer base of 1,700 supporting over 3 million...

Tags: Strategy, Customer Service, Financial, Information Technology, Europe, Service Level Management, It Services, Financial Accounting, It Operations, It service Management, Finance

White papers 2005-11-09

Increasing Efficiency Through Integration

Publicis Groupe is a communications agency, which brings together specialists from advertising, relationship marketing and publishing to develop creative work for clients such as Unilever, Nestle, Renault, British Airways, Asda-Wal-Mart, Siemens, United Biscuits and Hewlett-Packard. They needed a robust system that offered flexibility and scalability with a strong focus on...

Tags: Efficiency, Integration, Publicis Groupe, Help Desk, Call Centers, It Operations

Case studies