Public Relations Resources on ZDNet

ZDNet Resources

Government IT failures: "Room for improvement" [interview and podcast]: Government IT failures: "Room for improvement" [interview and podcast]Pardon?Why are you not pressing the interviewee to give a straight answer to the questions raised instead of the PR fluff they're coming out with?; Tags: Podcasts, Government IT, podcast; Discussion threads 2008-05-07
Facebook is the new Google as exodus of top xooglers continues: The latest high-level executive to leave Google for Facebook is Elliott Schrage, who headed the corporate communications team. When the top person responsible for Google's messaging across all products and for its international policy leaves this points to a serious change within the company. Facebook has been...; Tags: Google Inc., Facebook, Public Relations, Business Ethics, Recruitment & Selection, Team Management, Marketing, Corporate Communications, Leadership, Management, Human Resources, Workforce Management, Tom Foremski; Blog posts 2008-05-07
Science and conspiracies, why some Americans say scientists lie: There's an online debate about the current, widespread American denial of science. From intelligent design to the belief that global warming is an eco-fascist or eco-socialist (depending on where the boogeyman hides) conspiracy. From fear of vaccines to disdain for anti-pollution regulations, American policy debate on matters of...; Tags: Science, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Harry Fuller; Blog posts 2008-04-18
Oracle Ironman and other super heroes: If you're on Twitter you'll know that this week is super hero avatar week. Silly I know but it injects a bit of fun into proceedings. Coincidentally (unless this started deep in the Twitterverse by an Oracle mole), Oracle is sponsoring Ironman, the upcoming super hero...; Tags: Oracle Corp., Public Relations, Construction, Marketing, Corporate Communications, Dennis Howlett; Blog posts 2008-04-07
Edelman on Sustainability Reporting: Call in the PR Pros: It's a conundrum every company faces when thinking about sustainability reporting - who reads this stuff anyway and do these reports actually assure anyone of anything? Sustainability reporting methodologies have grown up, for better or for worse, to ape financial reporting, replete with their own standards of assurance audit and...; Tags: Sustainability, Public Relations, Standards, Financial Reporting Methodology, Edelman, Assurance Standard, James Farrar; Blog posts 2008-04-02

Is Apple good or evil?: There has been a lot of talk lately about how is Apple becoming more like Microsoft and turning evil, but is it really the case? Personally I've known that Apple was evil since they tried to litigate me out of business and subpoena three years worth of my email, but...; Tags: Apple Inc., Public Relations, Web Browsers, Digital Music, Digital Media, Marketing, Corporate Communications, Internet, Personal Technology, Consumer Electronics, Jason D. O\'Grady; Blog posts 2008-03-27
Amazon's Bezos: Our Kindle supply issues almost fixed: Amazon CEO Jeff Bezos apologized for the company's inability to make enough Kindles to meet demand, but noted that the e-tailer should have a sufficient inventory "within the next few weeks." While some have surmised that Amazon's pent up demand was a PR stunt it's pretty clear...; Tags: Jeff Bezos, Amazon.com Inc., Public Relations, E-business/E-Commerce, Marketing, Corporate Communications, Internet, Larry Dignan; Blog posts 2008-03-20
Apple to iPhone devs: Keep on developing for Jailbroken iPhones guys!: Fortune's Philip Elmer-DeWitt is reporting that Apple has delivered a mighty slap across the face to many potential iPhone and iPod touch developers and turned what was good PR last week into what could be a PR headache this week. By week's end, almost everyone who had downloaded the...; Tags: Apple iPhone, Developer, Fortune, Apple Inc., Public Relations, Marketing, Corporate Communications, Adrian Kingsley-Hughes; Blog posts 2008-03-16
Data Centers Are Adopting Green Initiatives But Are Wary of Vendors' Marketing Messages: The IT industry and business in general are slowly waking up to the impact they are having on the environment. While the newspaper headlines target the growth of cheap flights as a leading cause of global warming, some commentators have suggested the IT industry is responsible for more carbon emissions...; Tags: Data Center, Aperture Technologies, Data Centers, Storage, Public Relations, Hardware, Data Management, Marketing, Corporate Communications; White papers 2008-03-11
Public Relations Firm Boasts Server Performance Increase by 50%: Litzky Public Relations is a premiere boutique public relations agency based in historic Hoboken, New Jersey, which specializes in consumer product publicity. Litzky Public Relations needed a new, up-to-date network infrastructure that mirrored the qualities of the company, and they needed it fast. Litzky Public Relations knew that its IT...; Tags: Public Relations, Microsoft Corp., Litzky Public Relations, Microsoft Windows Server 2008, Microsoft Windows, Servers, Operating Systems, Software, Hardware; Case studies 2008-03-06
Kaiser rolling out its EMR nationwide: After five years of fits, starts and controversy, Kaiser Permanente has begun rolling out its $4 billion HealthConnect EMR system nationwide. In Atlanta the marketing is backed by radio ads, even though the company's Web site supports only Internet Explorer 5.5 or later. The technical conversion began...; Tags: Microsoft Corp., Kaiser Permanente, EMR, Public Relations, Vertical Industries, Healthcare, Benefits, Marketing, Corporate Communications, Enterprise Software, Software, Human Resources, Dana Blankenhorn; Blog posts 2008-03-03
In the mind's eye, it's now Marissa versus Monkeyboy: In the mind's eye, it's now Marissa versus MonkeyboyFunny thing that.I watched some of the MSDN Channel 9 videos recently. People like Erik Meijer, Brian Beckman, Scott Guthrie (and others). Likeably, intelligent people you respect. You see them, and you think there is hope for Microsoft.Then you see Steve Ballmer,...; Tags: Public relations, Steve Ballmer, Microsoft Corp.; Discussion threads 2008-02-29
Microsoft vs. the EC, round 236: Well, it's now clear what the real motivation for the recent interoperability announcement last week was. It was an attempt to forestall a $1.35 billion fine (€899 million, which wouldn't have been as bad if the exchange rate was still the 0.85 euros to the dollar it was when...; Tags: Microsoft Corp., EC, Public Relations, Productivity, Marketing, Corporate Communications, John Carroll; Blog posts 2008-02-27
Facebook's new face: What does it need to accomplish?: Facebook has previewed a new profile page that cleans up a good amount of clutter on the page by creating tabs for users to put their wall items, personal information and photos. These improvements are a no brainer. Facebook's profile pages--with apps, news feeds, personal info and...; Tags: Facebook, Construction, Public Relations, Marketing, Corporate Communications, Larry Dignan; Blog posts 2008-02-27
Can we cut Microsoft some slack here?: Larry Dignan nicely summarizes today's news from Microsoft: Here are the four points beaten to death today in the tech press: Ensuring open connections; Promoting data portability; Enhancing support for industry standards; Fostering more open engagement with customers and...; Tags: Google Inc., Yahoo! Inc., Competition, Microsoft Corp., Steve, Public Relations, Regulations, Open Source, Marketing, Corporate Communications, Government, Dennis Howlett; Blog posts 2008-02-21
comScore suggests Britain is the online home of truth: Guest post: Chris Matyszczyk explains why British media sites attract so much attention from non-native readers. comScore, a company that has received permission from more than 2 million people to monitor their online behavior, has released findings that suggest when the world is looking for the truth,...; Tags: Sun Microsystems Inc., British Broadcasting Corp., ComScore Networks Inc., Advertising & Promotion, Public Relations, Performance Management, Government, Gender And Diversity, Recruitment & Selection, Marketing, Corporate Communications, Human Resources, Workforce Management, Chris Matyszczyk; Blog posts 2008-02-18
Anniversary of TJX breach announcement: Jaikumar Vijayan over at Computerworld has a great round up of "lessons learned" from the TJX break ins first announced a year ago today. To his five points listed below I would add a couple of observations. Breach disclosures don't always affect revenue or...; Tags: Credit Card, TJX, TJX Story, Public Relations, Sales Channel, Financial Services, Security, Marketing, Corporate Communications, Sales, Richard Stiennon; Blog posts 2008-01-18
From guilt trip to green trip: Rental car companies jump into carbon offset game: I think it was Delta that was the first U.S. airline to experiment with allowing customers to dabble in carbon offsets. Someone will certainly correct me if my memory is faulty. Well, now, three of the largest rental car names are working together on a program that lets renters...; Tags: Game, Carbon Offset, Public Relations, Marketing, Corporate Communications, Heather Clancy; Blog posts 2008-01-16
MacWorld? Give me a break...: I'd rather take a nap. And sleep in. Which is what I did... With hundreds of journalists/bloggers plus Apple's PR machinery why bother showing up? I can read/hear/see about it later. I'd rather not add to the white noise of the fanboy appreciation choirs, imho. by Tom...; Tags: Tom Foremski, Public Relations, Marketing, Corporate Communications; Blog posts 2008-01-15
Is McAfee just asking for a lawsuit?: Eben Moglen and the troops at the Software Freedom Law Center may want to read the McAfee annual report more than once. Without this warning there's a chance Eben may do a spit-take on his morning coffee. McAfee stock is down 25% 20% in the last two months...; Tags: McAfee Inc., Lawsuit, McAfee Stock, Public Relations, Open Source, Security, Marketing, Corporate Communications, Dana Blankenhorn; Blog posts 2008-01-08