Long Tail Resources on ZDNet

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Long Tail: The potential for online retailers to make more money than their bricks and mortar counterparts because there is virtually unlimited "shelf space" to offer products. Another key factor is...; Full Long Tail Definition >>

ZDNet Resources

Official: Google's 'Friend Connect' brings social networking to the Long Tail: In case you didn't think Google wanted to be a big player on the Social Web -- Orkut, Google Talk and shared items in Google Reader aside -- the search giant revealed an ambitious new strategy today: 'Friend Connect' is a platform designed to help the 'long tail' of sites...; Tags: Long Tail, Google Inc., Network, Friend Connect, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-05-12
The Long Tail of Services: The "Long Tail" explains the growing use of services outside of the core domains of SOA, business process implementation and integration, says XAWare chief science officer, Kirstan Vandersluis. Commentary--The "Long Tail" moniker has been used extensively some would say overused in marketing and mass media over the last couple...; Tags: Long Tail, SOA, Service, Head Area, Service-Oriented Architecture (SOA), Web 2.0, Web Services, Operational Planning, Middleware, Enterprise Software, Software, Internet, Business Operations, XAWare, business process; News items 2008-04-28
Star Wreck says it's the real open source thing: I got a call from Finland this morning, where Stephen Lee has set up the open source Star Wreck Studios outside Helsinki. His message is this is the real open souce thing.Â "It's like Sourceforge. Some people create crap and some create really good stuff. Everyone...; Tags: Long Tail, Film, Open Source, Dana Blankenhorn; Blog posts 2008-04-25
Will the burden of the Long Tail kill Internet commerce?: Will the burden of the Long Tail kill Internet commerce?Free is not the same as forever...Free is free for as long as free makes money. There is an implicit promise I get free hosting for grandma's photos for ever... And because it is free, it is like it is beta,...; Tags: E-business/E-commerce, Internet, long tail, Internet commerce; Discussion threads 2008-03-23
Will the burden of the Long Tail kill Internet commerce?: I've been thinking about the economics of Long Tail businesses. Check my math: Long Tail businesses are based on aggregating huge numbers of micro-markets. GOOG, Facebook, YouTube, and many other online businesses are Long Tail businesses--they make money from servicing micro-markets. The content needed...; Tags: Long Tail, Internet Commerce, Internet, E-business/E-Commerce, Tom Foremski; Blog posts 2008-03-22

Have we misinterpreted the business value of the Long Tail?: I've been thinking about the economics of the long tail and its impact on the business of Silicon Valley's largest Internet companies and discovering some very interesting issues, which have lead me to some startling conclusions. But please check my math... My thinking about the long tail...; Tags: Long Tail, Data Storage, 3PARData Inc., Storage Management, Storage, Hardware, Tom Foremski; Blog posts 2008-03-20
For+Shuttleworth+it+all+comes+down+to+trust: For+Shuttleworth+it+all+comes+down+to+trustForking vs "moving on"If someone's ideas are not being accepted in a project quickly enough or completely enough, is he more likely to fork the software or to lose interest. Mr. Blankenhorn has praised forks as saving projects while Mr. Shuttleworth believes potential contributors go elsewhere.There are obviously examples...; Tags: Tools & Techniques, OPEN SOURCE, Proprietary Software, long tail, software, developer; Discussion threads 2008-02-25
Ketera tames the supply chain's Long Tail: Ketera tames the supply chain's long tailIs Ketera Missing the Big Picture?Aravo appreciates Ketera’s new “Supplier Connect” tool as it validates some of the customer pain-points Aravo has targeted with our Supplier Information Management SIM platform since our inception in 2000. However, there are key differences between the offerings. From...; Tags: Channel management, Purchasing & Procurement, Strategy, long tail, supplier, supplier information management, Aravo, Ketera, supply chain; Discussion threads 2007-10-11
Ketera tames the supply chain's Long Tail: One area of opportunity for SaaS vendors that can help them differentiate themselves from their on-premises rivals is the ability to offer services that combine software with other shared resources. It's often the case that software alone falls short of a complete solution to a business pain point, and needs...; Tags: Long Tail, Supply Chain, Supplier, Ketera, Supplier Connect, Channel Management, Marketing, Phil Wainewright; Blog posts 2007-10-10
The Long Tail of Risk and the Dynamics of the Security Market: An organization's platform and its risks are never in equilibrium for long; as long as equilibrium exists, risks are under control and the bad guys are denied their payday. But bad guys need to feed their families, so they're constantly developing innovative ways to disrupt the risk equilibrium. As soon...; Tags: Long Tail, Risk, Burton Group, Organization, Strategy, Security, Management; White papers 2007-07-17
When it comes to most tech, The Long Tail is a myth: In Chris Andersons massively over-hyped book The Long Tail: Why the Future of Business is Selling Less of More (2006) he maintains that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds...; Tags: Predictions and Observations, trends, General; Blog posts 2007-04-23
Vonage a victim of "the Long Tail?": Vonage a victim of "the long tail?"Vonage is so much cheaperSure Cable offers something similiar but it's more $15 more expensive than vonage. So Vonage wins there.As for the Telco I save about $14 month on local sevice plus the $20 plan for long disatnce and the $70 a month...; Tags: Telephony, TELECOMMUNICATIONS, Strategy, Verizon Communications Inc., verizon, Vonage Holdings Corp., VoIP, long tail; Discussion threads 2007-04-12
Vonage a victim of "the Long Tail?": You may have heard of the notion of the "long tail." Thats the principle which describes how a collection of products or services with comparably little demand can collectively account for a proportionately larger market share than the big players. Yet from reading remarks by Forrester Research analyst...; Tags: Vonage, News, General; Blog posts 2007-04-12
Bebo launches 'Long Tail' music store: Bebo launches 'long tail' music storeLong Tails cannot happen in a closed network.Are social networks with closed widget systems social networks or Silos ? The not launched widget that Bebo is pushing is a closed widget that can only be used on BeboAre Bebo, Myspace and the rest cutting edge...; Tags: Bebo, social networking, Darmik, long tail, independent artist, network; Discussion threads 2007-03-28
People law trumps the power law: Britt Blaser has a remarkable post on power laws and social networks that lays out where real power lies in the Web. Britt starts with five principles although some might consider that word too strong: The size of your audience confers limited power A networks...; Tags: Long Tail, Britt Blaser, People Law; Blog posts 2007-03-20
Bootstrapping the Long Tail in Peer to Peer Systems: The provision of digitized content on-demand to millions of users presents a formidable challenge. With an ever increasing number of fixed and mobile devices with video capabilities, and a growing consumer base with different preferences, there is a need for a scalable and adaptive way of delivering a diverse set...; Tags: Long Tail, Incentive, Hewlett-Packard Co., P2P, Peer To Peer (P2P), Corporate Communications, Sales Force Management, Internet, Marketing, Sales; White papers 2006-12-18
Comedy Central tweaks video platform: Comedy Central tweaks video platformThe Long Tail AudienceDear Comedy Central,You know how Amazon found out that long tail content could be very profitable, i.e. obscure work sold to a mainstream audience.I personally think the 'long tail audience' could be extremely profitable. i.e. mainstream works sold to obscure minor audiences.Let me...; Tags: Corporate communications, video, long tail, Comedy Central; Discussion threads 2006-11-16
Universal Music finds 'Long Tail' for old albums: Universal Music finds 'long tail' for old albumsToo late.Already got the oldies I want from usenet and back in the late 90's, napster. You lose, RIAA.:o); Tags: long tail, Universal Music Group; Discussion threads 2006-10-17
Digital-music sales sing 'Stayin' Alive': Digital-music sales sing 'Stayin' Alive'Soundscan numbers ignore the long tailSoundscan track by the UPC code allocated to the album,i.e. the barcode printed on the CD. That barcode number costs money and none of the long tail sites bother to buy it.In effect Soundscan sets a precondition to being counted that...; Tags: Sales strategy, Sales force management, Digital media, Soundscan, UPC, long tail, digital music, sales; Discussion threads 2006-10-05
AOL CEO Miller: The Long Tail is real, but only a handful are cashing in: AOL CEO Miller: The long tail is real, but only a handful are cashing inThere should be plenty of opportunity for everyoneYou do realize that MS only makes a small fraction of the revenue in the software industry? I believe something similar will happen in media, where there will...; Tags: INTERNET, Advertising & Promotion, Miller, America Online Inc., long tail; Discussion threads 2006-09-27