Google AdWords Resources on ZDNet

ZDNet Resources

How much are your friends worth?: News Corp. revealed yesterday that its new media subsidiary Fox Interactive Media (FIM) has missed this year's revenue target of $1bn by 10 per cent. FIM's portfolio is dominated by MySpace which accounts for the majority of its revenue, bringing into question once again the ability to monetize the huge...; Tags: Advertisement, Google AdWords, News Corp., MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-05-08
Keyword Expander (exe): Expand your AdWords keywords list with ease and get more clicks. Keyword Expander can take your list of keywords and make the task of making keyword combinations a breeze. Internet advertising campaigns like Google AdWords work best with more keyword combinations. The closer you get to having an exact keyword...; Tags: Google AdWords, Latshaw Systems, Keyword Combination, Internet; Software downloads 2008-05-05
Smart Ad-Wrapper (exe): Smart Ad-Wrapper is AdWords utility that allows wrapping adwords, dynamically increase bids, change URLs and Bids for specific keywords and more. Smart Ad-Wrapper wraps keyword phrases in quotation marks (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns. At the same time keywords are wrapped, they...; Tags: Google AdWords, Keyword, Nsasoft, Smart Ad-Wrapper; Software downloads 2008-04-17
Demographic bidding now in AdWords for everyone: Google just announced that they are allowing advertisers to target both gender and age in AdWords starting today. This is an important feature that I'm sure advertisers will be very happy to start using. It makes a lot of sense to consider your target gender and...; Tags: Advertisement, Google AdWords, Gender, Advertiser, Garett Rogers; Blog posts 2008-03-21
Google 'Yellow Pages' competing against AdWords clients' sponsored links: Google 'Yellow Pages' competing against AdWords clients' sponsored linksRE: Google 'Yellow Pages' competing against AdWords clients' sponsored linkshttp://www.analogstereo.com/wp/telemedicine_dialing_long_distance_healthcare.htmre:adwordshttp://www.analogstereo.com/wp/telemedicine_dialing_long_distance_healthcare.htm; Tags: AdWords client, Yellow Pages, Google AdWords, Google Inc.; Discussion threads 2008-03-14

Ask.com wages Google search war, NOT AdWords battle: Ask.com wages Google search war, NOT AdWords battlemercedes owners manualhttp://www.analogstereo.com/mercedes_owners_manual.htmre:mercedeshttp://www.analogstereo.com/mercedes_owners_manual.htm; Tags: Benefits, Ask.com, Google AdWords, Google Search, Google Inc.; Discussion threads 2007-12-31
Adwords Ready (zip): Now, with this tool, you don't even need to make one by one campaign. Best for PPC. All you have to do is, collect ton's of your niche keywords, set your campaign name, set how much keyword will be store for each adgroup, and set what keyword type you will...; Tags: Google AdWords, Keyword, Productivity; Software downloads 2007-11-14
5 Google AdWords Secrets (zip): Here are 5 killer Google AdWords Secrets you can use to save money and build marketing campaigns that really work. Included are: Why you should never let Google choose your winning ad; Do 'Sure-Fire' Headlines Work; How to use your imagination to beat your Google competition; How to use keywords...; Tags: Google Inc., Google AdWords; Software downloads 2007-10-24
Adwords Exact File Resizer (exe): Adwords Exact File Resizer resizes image files to exactly or very near to 50Kb or to another setting requirements of Banners, Adwords and other graphic advertisements on the internet. Crop and or resize the images to the exact pixel sizes for squares, Leader Board, Banners, Small Square, Sky Scraper, Large...; Tags: Google AdWords, Adwords Exact File Resizer; Software downloads 2007-08-30
Are you a widget or are you a business?: Are you a widget or are you a business?It will fade...I bet Google will eventually make you embed AdWords in order to embed YouTube. There's no such thing as a free lunch.I imagine other widget providers will have to do the same. Possibly the exact same. I...; Tags: widget, Google AdWords, advertisement, Google Inc.; Discussion threads 2007-07-18
PPC BidMax (exe): PPC Bidmax is powerful pay per click bid management and PPC bid optimization software that helps manage your keyword bidding on all major PPC search engines such as Google Adwords, Yahoo! Search Marketing and MSN Adcenter. Following features: Keyword research tools, find out what keywords are best for your business...; Tags: Google Inc., Google AdWords, Keyword, Apex Pacific, PPC BidMax, Roi/Tco, Marketing Research, Finance, Managerial Accounting, Marketing; Software downloads 2007-07-05
AdSense designed for invalid clicks?: Philipp made an interesting observation this morning about the difference between Google AdWords and AdSense units -- the clickable zones on them are noticeably different enough to raise some concern. It appears AdSense units are designed for accidental clicks -- or at least not designed for no accidental clicks.A...; Tags: Google AdWords, Google AdSense; Blog posts 2007-06-30
eBay yanks ads from Google AdWords network: eBay yanks ads from Google AdWords networkI hate all the political BSWhy can't eBay just come out with the truth? We screwed 'em b/c they messed with us-- simple as that. Oh no-- but that would be too strong. This is America's #1 problem: softening down to...; Tags: eBay Inc., Google Inc., Google AdWords Network, Google AdWords, advertisement, network; Discussion threads 2007-06-14
Google launches YouTube's money machine: YouTube has updated their embedded video player to include new features that I think make a lot of sense for Google. The one I find most interesting gives users quick, uninterrupted access to related videos -- this feature could be YouTube's much needed money maker.Why does a feature that...; Tags: YouTube, Google AdWords, Google; Blog posts 2007-06-07
Salesforce and Google: Bringing two platforms together: Preceded by flashing colored lights and a brief video about the business Web, salesforce.com CEO Marc Benioff took the stage during a luncheon press conference to announce the alliance with Google around AdWord integrations, which I covered in this post. The only news of the day was Benioff announcing that...; Tags: Salesforce.com, Google, Enterprise 2.0; Blog posts 2007-06-05
Salesforce and Google form alliance: The partnership has been rumored for weeks, but today the announcement made it official. Google and Salesforce are teaming up to sell advertisements on the Google AdWords platform. The partnership will give Google unique access to small and medium sized businesses -- some of which may not have...; Tags: Google; Blog posts 2007-06-05
Salesforce for Google AdWords: Promoting human welfare?: What is philanthropy?Goodwill to fellowmen; active effort to promote human welfare (Merriam-Webster).In Why Google is more dangerous than Microsoft last week, I dissect how Google.org, the "philanthropic arm of Google," does not present as really being about do-good philanthropy at all.Google does not accept funding requests, Google.org underscores. Why a "Google Grants" program then?To...; Tags: Google, Culture; Blog posts 2007-06-05
Salesforce unveils its Google alliance: I'm blogging this while listening to this morning's conference call. The news is exciting for small businesses who want to do a better job of harnessing Google AdWords as part of their sales process. But it'll be a disappointment to those industry observers who were expecting something to challenge Microsoft's...; Tags: Salesforce.com, Google; Blog posts 2007-06-05
Ask.com wages Google search war, NOT AdWords battle: Ask.com goes 3D in a big effort to one-up Google's recently debuted Universal Search.Why then, does it not solely go the Ask.com ad sales route as well, instead of continuing to rely on arch rival Google for its revenues?Just weeks ago, in Ask vs. Google: Can $100 million buy IAC...; Tags: Search Advertising, Search, Google, AdWords; Blog posts 2007-06-05
Salesforce.com plays Google ad sales game: Big tease? Big letdown!: Google piggybacks on Intel: What about Intuit? I underscored when Intel announced a not so "groundbreaking" collaboration with Google last month; I compared the Google Intel AdWords resale deal with the not so fruitful Google Intuit AdWords resale deal. Upon the Wall Street Journals' tease a few weeks ago of a "major"...; Tags: Google, AdWords; Blog posts 2007-06-05