Edelman Resources on ZDNet

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ZDNet Resources

Edelman on Sustainability Reporting: Call in the PR Pros: It's a conundrum every company faces when thinking about sustainability reporting - who reads this stuff anyway and do these reports actually assure anyone of anything? Sustainability reporting methodologies have grown up, for better or for worse, to ape financial reporting, replete with their own standards of assurance audit and...; Tags: Sustainability, Public Relations, Standards, Financial Reporting Methodology, Edelman, Assurance Standard, James Farrar; Blog posts 2008-04-02
Defending the press release: Steve Rubel, senior vice president at Edelman, “the largest independent global PR firm,” aka MicroPersuasion, is spared Nicholas Carr’s verbal thrashing the likes of which “instant journalist” Andy Abramson withstood last week (see “Instant journalism: Who needs grammar?”). Bummer. I found Carr’s linguistic acrobatics in defense of linguistics quite entertaining....; Tags: Media, Advertising, Blogs, Brands, Marketing, Edelman, Rubel, public relations; Blog posts 2007-01-16
Edelman on mistakes, social media, and not being this decade's spam: Fighting back from its own PR nightmare, Edelman has posted, as part of its Earshot podcast, audio from its mandatory, firmwide Edelman University course on Ethics in Social Media Communications. Its a fascinating presentation by Rick Murray, President of Edelmans me2revolution group (who ironically doesnt appear to have a...; Tags: Blogging, Marketing, Podcasting, Trust, Attention; Blog posts 2006-11-08
Edelman blogs: Exclusive country clubs?: In “Golden age of PR?” and “Does Edelman need a PR rep,” I note how Edelman’s public blog faces are at risk of becoming two-faced:As all good public relations tradesmen, Edelman President & CEO, Richard Edelman, and Edelman blogger extraordinaire, Steve Rubel, are known for their loquacious and piquant prose....; Tags: blog, Edelman, Rubel; Blog posts 2006-10-18
Does Edelman need a PR rep?: As all good public relations tradesmen, Edelman President & CEO, Richard Edelman, and Edelman blogger extraordinaire, Steve Rubel, are known for their loquacious and piquant prose. Edelman’s public blog prose on the “Working Families for Wal-Mart” affair (see “Golden age of PR?”), however, is strikingly sparse and unfulfilling.Richard Edelman’s “A...; Tags: Edelman; Blog posts 2006-10-17

Taxonomy: Will practice make perfect?: Renee Blodgett points to the upcoming Taxonomy Boot Camp, where David Weinberger author of the upcoming Everything Is Miscellaneous will be giving the keynote. Davids thoughts are always useful and frequently blindingly insightful. Id like to be at the conference, but have a conflict. So, Ill just inject the comments...; Tags: taxonomy, blog; Blog posts 2006-10-16
Golden age of PR?: “We’re about to enter the golden age of PR,” Steve Rubel, senior vice president at Edelman, the “largest independent global PR firm,” aka Micro Persuasion, believes, as I cite in “Is PR the antidote to click fraud?” Rubel at his blog recently in reaction to a Business Week story...; Tags: Edelman, public relations; Blog posts 2006-10-15
Teachersforpay.com: eBay for lesson plans: Teachers don't have to look very hard for lesson plans on the Internet, but some go the extra mile and design their own lesson plans— tailor-made for their classes. So why shouldn't teachers be able make a little profit from all their hard work? That's what New York...; Tags: lesson plan, teacher, Edelman; Blog posts 2006-07-03
180solutions wrap up: Last week 180solutions was in the news again due to another nonconsensual installation discovered and blogged by Ben Edelman. I wrote about it here and here but didn't get a chance due to traveling again to blog the rest of the story. 180 blogged their "mea culpa" admitting the first...; Tags: 180Solutions; Blog posts 2006-02-27

Additional Resources

Microsoft-Yahoo-Google: The vicious antitrust circle: Within minutes of Yahoo announcing it was going to do an AdSense for Search deal with Google, Microsoft began firing the antitrust warning shots. It took about 15 minutes after I saw the Yahoo press release before I got an e-mail from the Microsoft camp reminding me...; Tags: Google Inc., Antitrust, Yahoo! Inc., Microsoft Corp., Barron, Corporate Law, Security, Business Operations, Mary Jo Foley; Blog posts 2008-04-09
News to know: Ubuntu; Firefox 3; RIM; CTIA: Notable headlines: Adrian Kingsley-Hughes: Is Ubuntu becoming the generic Linux distro? Paula Rooney: Firefox 3 Beta 5 released, RC1 Freezes April 8 Adrian Kingsley-Hughes: Firefox 3.0 Beta 5 - Fastest browser yet! Release notes Larry...; Tags: Ubuntu, Research In Motion Ltd., Mozilla Firefox, Mobile, Network, SAP AG, CTIA, Data Centers, Cellular Phones, Advertising & Promotion, Storage, Hardware, Data Management, Consumer Electronics, Personal Technology, Marketing, Larry Dignan; Blog posts 2008-04-03
Churchill Club: Gauging trust and influence amid the data barrage: In the latest installment of Churchill Club talks, a panel examined how the next generation of business leaders will have to become adept at using and understanding massive amounts of data from all over. At issue is gaining the trust of so-called "info-entials." The panel, moderated by...; Tags: Panel, President, Social Networking, Instant Messaging, Leadership, Online Communications, Marketing, Advertising & Promotion, Internet, Management, Larry Dignan; Blog posts 2008-03-02
IBM on Corporate Social Responsibility: Collaboration, Integration and NGO Foot Soldiers: Corporate responsibility at IBM is a class act so high expectations then when the IBM Institute for Business Value this week came out with a piece on CSR: Attaining sustainable growth through corporate social responsibility. Dazzling stuff but one or two clangers as well. IBM...; Tags: Wal-Mart Stores Inc., Collaboration, Revolution, Business, IBM Corp., Integration, NGO, Corporate Social Responsibility, Business Ethics, Corporate Law, Leadership, Management, Business Operations, James Farrar; Blog posts 2008-02-16
News to know: Microsoft's Hyper-V and reorg; NetSuite; Cisco patches; MacBook Air diary: Notable headlines: Mary Jo Foley: Review: Microsoft's Hyper-V puts VMWare and Linux on notice Dana Gardner: Merger target suspect Citrix assembles virtualization products as Delivery Center Dan Kusnetzky: Why is the concept of virtual machine software so sticky? Former Microsoft...; Tags: Larry Dignan, Nokia Corp., NetSuite Inc., Apple MacBook, Patch Management, Microsoft Corp., Cisco Systems Inc., Social Networking, Linux, Virtualization, Open Source, Online Communications, Marketing, Advertising & Promotion, Operating Systems, Software, Hardware; Blog posts 2008-02-15
Ben Edelman targets C-NetMedia: Ben Edelman has created a nice Valentine's day post. I am sure the folks behind C-NetMedia are swooning over it even now. Ben eviscerates these guys. First he tracks all of the deceptive Google ads that make C-NetMedia's product appear to be "official" and attempt to associate them with Spybot...; Tags: Ben Edelman, Anti-spyware, C-NetMedia, Spyware, Spyware, Adware & Malware, Viruses And Worms, Security, Richard Stiennon; Blog posts 2008-02-14
Sears picks new online leader; Let's hope he gets the security thing: Sears Holdings is expected to name a Microsoft veteran to head its online business. According to the Wall Street Journal, Sears will name James Barr, who was the general manager of Microsoft's MSN Shopping and Marketplaces. Barr will become a senior vice president of Sears Holdings. ...; Tags: Sears Roebuck & Co., Leader, Sears Holdings, James Barr, Security, Larry Dignan; Blog posts 2008-01-26
Lawyers circle Sears over privacy: Sears may have taken down a feature that allowed you to see anyone's purchase history, but not fast enough to keep the lawyers at bay. On Friday, KamberEdelson filed a class action complaint alleging that Sears ManageMyHome.com site violates the Illinois Consumer Fraud Act. The suit, first...; Tags: Sears Roebuck & Co., Privacy, Spyware, Spyware, Adware & Malware, Cyberthreats, Security, Larry Dignan; Blog posts 2008-01-07
Play the Sears privacy game (and get your neighbor's purchase history): Play the Sears privacy game (and get your neighbor's purchase history)Well Kmart never scrimped on IT...They bought way more than they ever needed, the only scrimping I saw was on their new data center, with in 6 months they had to power down so the electric company could add...; Tags: Mergers & Acquisitions, Telecom & Utilities, Now IT, Sears Roebuck & Co., privacy game, purchase history; Discussion threads 2008-01-04
Play the Sears privacy game (and get your neighbor's purchase history): Ben Edelman, an assistant professor at the Harvard Business School and noted anti-spyware researcher, is on Sears' privacy case again. This time, Edelman, tells you how to find another person's purchase history via Sears' "Manage My Home" site. If you recall, Edelman highlighted how...; Tags: Game, Sears Roebuck & Co., Ben Edelman, Telecom & Utilities, Strategy, Security, Management, Larry Dignan; Blog posts 2008-01-04
Researcher: Sears' use of ComScore software falls short on privacy: Ben Edelman, an assistant professor at the Harvard Business School and noted anti-spyware researcher, says Sears and Kmart customers are giving up too much private data when they join a marketing program called "My SHC Community." Edelman walks through the installation of the ComScore software that powers Sears Holdings...; Tags: Software, Sears Roebuck & Co., Ben Edelman, ComScore Networks Inc., Privacy, FTC, Sears Holdings Community, Tools & Techniques, Management, Larry Dignan; Blog posts 2008-01-01