Donna Bogatin Resources

Sponsored White Papers, Webcasts, and Downloads

ZDNet Author Biography: A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administration. As...; more about Donna Bogatin »

ZDNet Resources

Goodbye Digital Markets, Hello InsiderChatter.com: What does a passionate blogger do once she reaches the 1500 post milestone? Create her own blog, of course! I am happy to announce that as of today, I am taking the solo blogging plunge. My new blogging home is at http://blog.insiderchatter.comZDNet editor in chief Dan Farber marked my one...; Tags: Uncategorized; Blog posts 2007-06-07
Salesforce for Google AdWords: Promoting human welfare?: What is philanthropy?Goodwill to fellowmen; active effort to promote human welfare (Merriam-Webster).In Why Google is more dangerous than Microsoft last week, I dissect how Google.org, the "philanthropic arm of Google," does not present as really being about do-good philanthropy at all.Google does not accept funding requests, Google.org underscores. Why a "Google Grants" program then?To...; Tags: Google, Culture; Blog posts 2007-06-05
Ask.com wages Google search war, NOT AdWords battle: Ask.com goes 3D in a big effort to one-up Google's recently debuted Universal Search.Why then, does it not solely go the Ask.com ad sales route as well, instead of continuing to rely on arch rival Google for its revenues?Just weeks ago, in Ask vs. Google: Can $100 million buy IAC...; Tags: Search Advertising, Search, Google, AdWords; Blog posts 2007-06-05
Salesforce.com plays Google ad sales game: Big tease? Big letdown!: Google piggybacks on Intel: What about Intuit? I underscored when Intel announced a not so "groundbreaking" collaboration with Google last month; I compared the Google Intel AdWords resale deal with the not so fruitful Google Intuit AdWords resale deal. Upon the Wall Street Journals' tease a few weeks ago of a "major"...; Tags: Google, AdWords; Blog posts 2007-06-05
Google OS? Why Microsoft STILL rules: Upon the announcement of Google Gears, I underscored: Google: Tough love for Microsoft.Why? Google "owns" the Web experience, but to "improve" it, Google must go through the Microsoft-owned desktop, as I analyzed in Google's love hate relationship with the desktop.Does it gall CEO Schmidt to have to "Microsoft-enable" Google products?...; Tags: Microsoft, Google; Blog posts 2007-06-04

Google Office wins? Declares enterprise hierarchies 'dead': What a difference six months makes? Apparently in the Google Enterprise sales world!In Google Enterprise strategy: ‘Death to the hierarchy'" last November, I reported Michael Lock, Director of North American Sales for Google Enterprise, exhortation at the NYC Googleplex,"Death to the Microsoft hierarchy":Given the "explosion" of unstructured data in the...; Tags: Google Software Applications, Google Apps, Google, Enterprise; Blog posts 2007-06-04
User Generated Ads grow up: Consumers (not) in control?: Can consumers be controlled? Is tapping users to create advertising a fad, or a strategy?The questions are open for debate, and they were debated, this morning in NYC at the Interactive Advertising Bureau's User-Generated Content & Social Networking Forum, with the participation of:Cheryl Guerin, VP Promotions & Interactives, MasterCard, InternationalTom Lynch,...; Tags: User-Generated Content, Metrics, Media, Marketing, Advertising; Blog posts 2007-06-04
Do Google Apps really trump Nintendo Wii and Apple TV?: Google baked itself a luscious cake Friday to give itself a rich pat on the back, and is showing off its self-indulgence to the world.Why is Google so proud of itself? In sugar-laden frosting, Google announces Google Apps is #1!Google even flaunts that Apps is a "winner" over Nintendo Wii, Apple TV, and...; Tags: Google Apps, Google; Blog posts 2007-06-04
Fred Thompson for President: Who needs Law & Order?: Digital Markets Blog presidential campaign 2008 special series on what I am calling "User Generated Politics""Friends of Fred Thompson" is not the newest fan club for the actor known for playing NBC "Law & Order" head district attorney; It is a committee incorporated in papers filed last week with the Secretary...; Tags: User Generated Politics, Presidential Race, Politics, Political Campaign; Blog posts 2007-06-04
Google bets billions to lock-in search dominance: If Google is to continue to be not only the darling of the search world, but the toast of Wall Street as well, it must withstand not only Yahoo and Microsoft head-on competitive search and search advertising initiatives, but up-start Goolge wannabes, to boot, claiming they are the next big thing...; Tags: Yahoo, Wall Street, Search Advertising, Search, Microsoft, Google, Copyright, Content, AdWords; Blog posts 2007-06-03
EMI Music spins Google YouTube song and dance: Just as Internet Kings Chad Hurley and Eric Schmidt were on stage last week at the Wall Street Journal's All Things Digital conference spinning YouTube is still working on video copyright protection tools, so no need for multibillion dollar Viacom infringement claims, Hurley was also unleashing a we're copyright owners friends combo pitch in conjunction with...; Tags: YouTube, Video, Music, Google, Copyright; Blog posts 2007-06-03
Welcome to Google: The friendly monopolist: Google love is tough to shake. What about Google monopoly power though?Following the Google Feedburner deal, "My soul, and ten other things that Google owns," Adam Ostrow notes.YES, but it isn't Feedburner that tilted the scale. Upon the first rumors of Google-DoubleClick, I headlined "Google to be a Monopoly." When the deal was officially...; Tags: Google; Blog posts 2007-06-02
Google security alert: Universal Search scarier than Google Maps: If the Associated Press joins in on the Google Street View is "icky" bandwagon, does that make it true? NO.GOOGLE SECURITY ALERT: Ongoing user tracking by Google Search is WAY SCARIER to put it in the vernacular than Google's new mapping service, "Street View" which, in fact, does not represent a new...; Tags: DoubleClick, Privacy, Google; Blog posts 2007-06-02
Will MySpace show Barack Obama the money?: Digital Markets Blog presidential campaign 2008 special series on what I am calling "User Generated Politics"Barack Obama on MySpace, the REAL Barack Obama on MySpace, is closing in on 100,000 friends.(SEE MySpace to 175 million friends: It's OUR Space, not yours!)Hillary Clinton officially has 83,715 MySpace friends; Obama bests the front runner...; Tags: User Generated Politics, Social Web, Social Networking, Presidential Race, MySpace, Barack Obama; Blog posts 2007-06-02
Facebook commercializes 24 million users: Sells special access to News Feeds: Did you know "young adults are the primary trend drivers in our society." So believes Mark Zuckerberg, Facebook founder, and very young trend setter for his own acount!What is Facebook up to now? Facebook goes commercial, big time.Just days ago I undersocred: Why Facebook is scarier than Google. How so? Just...; Tags: Social Networking, Privacy, Metrics, Marketing, Facebook, Advertising; Blog posts 2007-06-02
Salesforce.com CEO: Google is good, very good: The Salesforce.com rendezvous with Google destiny is set: Tuesday, June 5.Marc Benioff, CEO, affirms "It's good to be with Google," as cited by MarketWatch.How good is the multitude of "stuff" that Google offers? Google mapping services is looking Googley good, to Benioff.How good will Google and Salesforce.com be together? There is already...; Tags: Google, Enterprise; Blog posts 2007-06-01
Google gets Feedburner and in the Web's private business: Another day, another way for Google to control more of the confidential data of the Web's businesses:Google is now the proud owner of Feedburner, at a rumored acquisition price of $100 million. Worried yet about Google Big Brother peering into your online business?Google Analytics: Should Google be minding YOUR Web business?...; Tags: Search Advertising, Metrics, Marketing, Google; Blog posts 2007-06-01
YouTube: What MySpace can teach Google about copyright: Will Google CEO Schmidt's "wait for the tools" banter on media giant Viacom's $1 billion copyright infringement legal claim at the Wall Street Journal's All Things Digital conference this week be his famous last words?SEE: Google CEO tows Google line at D5Think Schmidts' recent "Big Brother" musings reflect a Google disregard...; Tags: YouTube, Video, MySpace, Google, Copyright, Content; Blog posts 2007-06-01
Beware: Google's big, bad privacy risks: Once again, Google's lack of a meaningful privacy policy is prime "news" fodder.For serious analytical debate over what a Google world really implies for the world's citizens? NO.Remember when Google CEO Eric Schmidt sent "Big Brother" shockwaves throughout the blogosphere? It seems like yesterday it almost was.Schmidt's reveries of a not quite real super...; Tags: Privacy, Google; Blog posts 2007-06-01
Google Gears: NOT a Microsoft killer: Google Office vs. Microsoft? Maybe I indicated today, underscoring that Google finally, apparently, has the guts to let Google Apps compete in the big boys market, a for pay one.Does that mean then that Microsoft is en route to being "flattened" by Google.Moreover, does Gears magically stamp Google as developers' best friend...; Tags: Microsoft, Google Software Applications, Google Apps, Google; Blog posts 2007-06-01