Branding Resources on ZDNet

ZDNet Dictionary Definition

Branding: Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of...; Full Branding Definition >>

ZDNet Resources

Math 4 Everyone (zip): A Brand new program that will bring Math to life for everyone. Very simple to use and many choices. Division, subtraction, power, and base. A math program that will help everyone learn math in a simple way. This version is the first release on CNET Download.com.; Tags: Math, Brianwisniewski, Branding, Marketing; Software downloads 2008-05-09
Brands with highest concentration of UK broadband visitors: Rank Brand % of UK Visitors on >2Mb speed 1 BT 41% 2 Carphone Warehouse 41% 3 Ticketmaster 40% 4 Six Apart (blogging) 40% 5 O2 40% 6 Royal Mail 40% 7 Daily...; Tags: Brand, Broadband, Blogging, Branding, Broadband Internet, Network Technology, Telecommunications, Internet, Marketing, Networking, NB; Blog posts 2008-05-06
A distributed alternative to Twitter must respect what already exists: Lots of talk over the last few days among Twittervangelists about the need for some kind of open source and fully distributed version of Twitter to protect against the outages that continue to plague the service. "We're all creating artifacts and connections that are even more fragile...; Tags: Twitter, Branding, Marketing, Steve O\'Hear; Blog posts 2008-05-05
Most commonly searched prescription brands in February 2008: Brand Name Queries, 000 Chantix 507 Adderall 469 Viagra 348 Ambien 334 Lexapro 274 Effexor 264 Cymbalta 235 Lyrica 233 Seroquel 198 Lipitor 181 Prozac...; Tags: Brand, Branding, Marketing, NB; Blog posts 2008-05-01
Top 10 sites in March 2008: Brand Audience, 000 Time Per Person 1. Google 119,674 1:15:40 2. Yahoo! 114,551 3:12:38 3. Microsoft 99,672 0:44:46 4. MSN/Windows Live 96,993 2:13:44 5. AOL Media Network 90,644 3:59:59 6. YouTube 71,273 0:50:34 ...; Tags: Wiki, Branding, Advertising & Promotion, Online Communications, Marketing, NB; Blog posts 2008-04-30

Zoho's Chinese bet: Zoho today announced it has entered a white label distribution deal with Baihui for distribution of its applications in China. Today, the deal includes Writer, Sheet, Show and CRM under Baihui's branding. Assuming the deal works well, then it is understood the arrangement will be extended to include other applications....; Tags: China, CRM, Zoho, Advertising & Promotion, Customer Relationship Management (CRM), Branding, Enterprise Software, Marketing, Software, Dennis Howlett; Blog posts 2008-04-24
Second Life appoints new CEO with "rare and unusual passion for Second Life": Linden Lab, the makers of virtual world Second Life, have announced the appointment of a new CEO. Mark Kingdon, whose current post is CEO of online creative/marketing agency Organic (of dot com bubble fame), will take over from former CEO and current chairman Philip Rosedale as of May 15th to...; Tags: Second Life, Leadership, Branding, Management, Marketing, Steve O\'Hear; Blog posts 2008-04-23
HTC is kicking off a North American campaign and holding a London event on May 6th: There is lots of speculation surrounding the special invite-only May 6th HTC event being held for 100 selected members of the press in London. Are we going to see a Google Android device, a new HTC form factor Windows Mobile device, or another iteration of an existing Windows Mobile device?...; Tags: High Tech Computer Corp., Device, Microsoft Windows, Branding, Keyboards, Advertising & Promotion, Operating Systems, Handhelds, Software, Marketing, Hardware, Peripherals, Matthew Miller; Blog posts 2008-04-21
Report: MySpace turning News Corp. stock toxic; advertisers shy of UGC: While I don't normally comment on matters relating to Wall Street here on The Social Web, a Bloomberg article published today raises a number issues relating to News Corp.'s attempts to extract profit from MySpace. After Fox Interactive Media (FIM), the company division that runs MySpace, said...; Tags: Fox Interactive Media, Stock, News Corp., MySpace, Advertiser, Social Networking, Branding, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-04-21
Most powerful brands: Sure Google is No. 1, but Apple shines as does tech overall: Millward Brown is out with its annual ranking of most powerful brands and Google is the top dog, but let's not forget the broader technology story here: Six out of the top 10 brands are technology companies. Apple and Blackberry brands are surging and folks even like their wireless carriers...; Tags: Google Inc., Brand, Brand Equity, Apple Inc., Millward Brown, Branding, Marketing, Larry Dignan; Blog posts 2008-04-21
Bottled water and baby bottles: maybe not so good: There's at least one kind of plastic bottle that is NOT so good for you, or the environment, or the baby. It's the one with the little triangle and the number 7 inside it. The chemical that is under suspicion is popularly known as BPA, that's Bisphenol A,...; Tags: Bottle, Nalgene, Food & Beverage, Government, Branding, Manufacturing, Marketing, Harry Fuller; Blog posts 2008-04-16
TOP100Rank (exe): TOP100Rank is such a powerful tool that will look up the Google PageRank in a list of domains, it allows you to visit the resulting page where your home page and/or your product name were found. Also you can visit competitors' page which ranked above you. With one simple click,...; Tags: TOP100Rank, Branding, Productivity, Marketing; Software downloads 2008-04-16
Shoe Buy (gadget): Find athletic, casual, and dress shoes for men, women, and kids. We also carry handbags, luggage, accessories, and outdoor and active apparel from top brands such as Bass, Hush Puppies, Reebok, adidas, Timberland, Stride Rite, Sperry Top-Sider, Rockport, Bostonian, Aerosoles, Dr. Martens, Skechers, Crocs, Jansport, Naturalizer, New Balance, Keds and...; Tags: Shoe, Sidebar Gadgets, Gender And Diversity, Branding, Human Resources, Marketing; Software downloads 2008-04-16
If Black is the new search why not branded search?: My recent post speculating about an Apple branded search site was inspired by Barry Diller's IAC launching a new search site focused on the Black Community. Please see: Black Is The New Search: Barry Diller's IAC Launches Its First Home Grown Business - A Black Search...; Tags: Google Inc., Brand, Search Engine, IAC/InterActive Corp., Yahoo! Inc., Branding, Search, Marketing, Tom Foremski; Blog posts 2008-04-10
UPDATED: Apple's secret plan to grab a chunk of the search market: I've had my iPhone since the day it came out. I love everything about it except the phone part (AT&T is nowhere as good as Sprint). As soon as I got my phone I noticed: Searching for search on the iPhone - where is it? ...; Tags: Apple iPhone, Google Inc., Brand, Search Engine, Operating System, Yahoo! Inc., Search Technology, Apple Inc., Web Browser, Search, Branding, Web Browsers, Operating Systems, Marketing, Internet, Software, Tom Foremski; Blog posts 2008-04-05
Dell: More layoffs on tap; ITaaS; And a bit of gadget lust: Michael Dell said Thursday that the company will lay off more than the 8,800 employees it had previously announced and remains committed to cutting costs. Dell's confessional indicates that the company has a lot of cost cutting ahead and could become more efficient. All of this operational...; Tags: Layoff, Dell Computer Corp., Construction, Workforce Management, Branding, Marketing Research, Financial Services, Human Resources, Marketing, Larry Dignan; Blog posts 2008-04-03
IBM and Linden Partner on Enterprise-Class Second Life: IBM and Linden Labs are partnering to develop a version of Second Life that will live behind the corporate firewall. As I mentioned in my previous post, Second Life is far too fat and clumsy to be taken seriously in the enterprise. Add to that concerns around...; Tags: Second Life, IBM Corp., SL, Firewalls, Branding, Groupware, Network Security, Networking, Marketing, Enterprise Software, Software, Dave Greenfield; Blog posts 2008-04-03
An April Fool's Day Tour de Farce: It's April Fool's Day and the technology industry is going nuts trying to top the next farce. It's pretty bad when you don't trust information from legit sources and you almost think one of your favorite Wall Street prognosticators has changed his bear stripes. Here's the tour of...; Tags: Google Inc., Web, Facebook, April Fool, Virgle, Arrington, Channel Management, Branding, Marketing, Larry Dignan; Blog posts 2008-04-01
Can the Apple logo make you more creative?: Apparently so, according to yesterday's Science Daily. In a recent study by Duke University and the University of Waterloo, Canada, researchers found that even brief exposure to established brands can cause people to inherit the behaviors championed by those brands. Or in other words, exposure to the...; Tags: Logo, Brand, Apple Inc., Branding, Marketing, Andrew Nusca; Blog posts 2008-03-31
Go with the generic: It was fun this morning, watching the contortions of the morning anchors as they tried to spin the bad news about Zetia without admitting the plain, simple truth. If your cholesterol is high go with the generic. While Zetia and Vytorin, which combines Zetia...; Tags: Generic, Zetia, Insurance, Branding, Operational Accounting, Business Operations, Corporate Insurance, Marketing, Finance, Dana Blankenhorn; Blog posts 2008-03-31