American Marketing Association Resources on ZDNet

ZDNet Resources

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing: Academic studies offer a generally positive portrait of the effect of Customer Relationship Management (CRM) on firm performance, but practitioners question its value. The authors argue that a firm's strategic commitments may be an overlooked organizational factor that influences the rewards for a firm's investments in CRM. Using the context...; Tags: American Marketing Association, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software; White papers 2005-10-01
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?: The research discussed in this paper evaluates the effect of Customer Relationship Management (CRM) on customer knowledge and customer satisfaction. An analysis of archival data for a cross-section of U.S. firms shows that the use of CRM applications is positively associated with improved customer knowledge and improved customer satisfaction. This...; Tags: American Marketing Association, Customer Satisfaction, CRM, Customer Knowledge, Product Marketing, Advertising & Promotion, Business Structures, Customer Relationship Management (CRM), Enterprise Software, Marketing, Finance, Software; White papers 2005-10-01

Additional Resources

The Obama Party and the Googlization of politics: Barack Obama is the Google of modern American politics. MyBarackObama and Google share strengths and, perhaps, weaknesses. I just described Google's problem with the ASP loophole. By supporting the loophole Google maintains its proprietary advantage but risks losing friends in the open source community....; Tags: Movement, Google Inc., Barack Obama, Stoller, Open Source, Blogging, Internet, Dana Blankenhorn; Blog posts 2008-05-09
News to know: Office 2007 SP1; Microsoft security; KVM vs. Xen; AMD: Notable headlines: Mary Jo Foley: Mark your calendars: Microsoft to push Office 2007 SP1 on June 16 EIC podcast: SAP; JavaOne; AMD, Microhoo Larry Dignan: Microsoft previews three critical bulletins; two for Office Mary Jo Foley: Microsoft shares...; Tags: Security, Microsoft Office 2007, Xen, Microsoft Corp., Advanced Micro Devices Inc., Microsoft Office, Office Suites, Software, Larry Dignan; Blog posts 2008-05-09
Health care debate is a neverending story: The longer I cover the health care beat, the more I realize it's the one market where no one is happy. This should not surprise. Supply is naturally limited, demand virtually unlimited. There seems no way to balance the two. Julie...; Tags: Health Care, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn; Blog posts 2008-05-08

Brewster Kahle offers a cookbook for fighting security letters: Just talked to Brewster Kahle at the Internet Archive about their successful settlement with the FBI of a lawsuit over a National Security Letter. The FBI had demanded personal information on a user; the Archive replied with a lawsuit challenging the propriety of the NSL. As part of the settlement,...; Tags: Security, Electronic Frontier Foundation, FBI, Library, Brewster Kahle, Cookbook, National Security Letter, Federal Government, Government, Richard Koman; Blog posts 2008-05-08
Don't insulate, Nansulate, says Florida cleantech company: Thermal testing. Courtesy Industrial Nanotech. Energy costs are now serious business for industries, office managers, and home owners across the world. Buildings account for over half of the energy use in the U.S. and a fair portion of that is for heating and...; Tags: Insulation, Clean Technology, European Union, Nansulate, Energy Cost, Nanotechnology, Emerging Technologies, Harry Fuller; Blog posts 2008-05-08
Here we go again ...: Here we go again. AMD's latest server roadmap promises six and then 12 core delights. Sorry, but given AMD's current track record of over-promising and under-delivering, color me doubtful. This is a perfect example of what I was saying yesterday about AMD. While the marketing machine is...; Tags: Advanced Micro Devices Inc., Marketing Research, Processors, Marketing, Semiconductors, Hardware, Components, Adrian Kingsley-Hughes; Blog posts 2008-05-08
Vonage narrows losses; Inks deal with Covad: Vonage is still losing money, but the bottom line is moving in the right direction. The company also signed a deal with Covad to offer DSL service. The VOIP provider on Thursday reported a first quarter net loss of $9 million, or 6 cents a share, compared...; Tags: Covad Communications Group Inc., Vonage Holdings Corp., Company, DSL, Broadband Internet, Network Technology, Marketing Research, Telecommunications, Personal Technology, Networking, Marketing, Larry Dignan; Blog posts 2008-05-08
The number of social network users in Latin American countries grew 103% in January 2008: The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from January 2007 to to January 2008 - it was up 103% - according to an Analytics 2.0. During the same period, the number of US Hispanic and Puerto...; Tags: Network, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB; Blog posts 2008-05-08
Virtualization discussion with Oracle: I recently had a chance to chat with Oracle's vice president of Linux engineering, Wim Coekaerts, and senior director of product marketing, Monica Kumar, about Oracles virtualization efforts and a bit about the philosophy behind the company's efforts. In summary, Oracle sees virtualization technology as just another tool organizations can...; Tags: Oracle Corp., Virtualization, Storage Management, Utility Computing, Hardware, Storage, Dan Kusnetzky; Blog posts 2008-05-08
MPAA wins $111m from bankrupt TorrentSpy: A federal judge in L.A. awarded the Motion Picture Association of America a $111 million judgment against TorrentSpy.com, the file-sharing site that shut down in March, AP reports. TorrentSpy operators Valence Media LLC were hit for $30,000 per violation for nearly 3,700 illegal movie and TV shows. ...; Tags: MPAA, TorrentSpy, Peer To Peer (P2P), Litigation, Internet, Business Operations, Richard Koman; Blog posts 2008-05-07
Microsoft going it alone? Not exactly: Trying to parse Microsoft Chairman Bill Gates' every utterance in search of clues about what Microsoft is doing next is a dangeous game. (Remember the recent Windows 7 date confusion spurred by a recent Gates' utterance?) On May 6, headlines across the Web declared that Gates told...; Tags: Facebook, Bill Gates, Microsoft Corp., Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Mary Jo Foley; Blog posts 2008-05-07
Government IT failures: "Room for improvement" [interview and podcast]: Given the size, scope and frequency of government IT failures, it's important to understand the dynamics underlying these projects. To learn more about federal IT, I interviewed two federal systems experts from CA, developer of the Clarity project portfolio management (PPM) solution. Gil...; Tags: Project, Podcast, Agency, Information Technology, OMB, Project Management, Tools & Techniques, Strategy, Advertising & Promotion, Government, It Operations, It service Management, Management, Marketing, Michael Krigsman; Blog posts 2008-05-07
How long can AMD continue to blame Intel for its failures?: How long can AMD continue to blame Intel for its failures?Could not agree moreI think AMD relied upon "evil Intel" marketing far too much and as you suggest, even AMD fans have switched back to Intel because thats where the bang for the buck is at.Buying ATI seems to have...; Tags: Processors, Marketing research, Games, Intel Corp., Advanced Micro Devices Inc., marketing, ATI Technologies Inc.; Discussion threads 2008-05-07
How long can AMD continue to blame Intel for its failures?: I have a policy on this blog of not passing judgment on what's legal or not (in the words of Homer Simpson, that's for the courts to decide) but I do keep wondering how long AMD are going to continue blaming Intel for its failures instead of taking a look...; Tags: Advanced Micro Devices Inc., Intel Corp., Processors, Semiconductors, Hardware, Components, Adrian Kingsley-Hughes; Blog posts 2008-05-07
Proof that Linux is for geeks with too much time on their hands!: Proof that Linux is for geeks with too much time on their hands!No LVM stuff required for WindowsAlso, all you need to do for windows is mount the image destination (could be a local USB drive) and run "partimage". The GUI does the rest.For restores, just do "partimage" and path...; Tags: Operating systems, UNIX, OPEN SOURCE, Linux, Acronis, LINUX IS, GUI, Microsoft Windows; Discussion threads 2008-05-07
Free software great and small: They envision a world with Linux running on the smallest embedded devices to the largest supercomputer clusters, and all possible devices in between. It's only a matter of time before even desktop Linux becomes the mass market. [The opinions expressed here are mine alone, and not those...; Tags: Samba, Conference, Jeremy, Linux, UNIX, Operating Systems, Open Source, Software, Jeremy Allison, free software, open source; News items 2008-05-07
Business ByDesign: the Irregular verdict: I've hung back on posting my thoughts on Business ByDesign for several reasons. When I wrote my pre-Sapphire08 conference story, it was clear this would dominate the Irregulars' questions. I needed to get through meeting with all the key executives and view the latest iteration of the product to gain...; Tags: SAP AG, Brian Sommer, Design Effort, EDI, Roi/Tco, Operational Planning, Sales Channel, Financial Accounting, Marketing Research, Enterprise Software, Software, Finance, Managerial Accounting, Business Operations, Sales, Marketing, Dennis Howlett; Blog posts 2008-05-07
HDTVs: How black is black?: An announcement comes today by way of Pioneer, maker of the ever-popular Kuro HDTV line, saying that its new Kuro sets are five times blacker than the Kuro line on the market today (which we reviewed as the TV with the deepest blacks out there). So wait...; Tags: HDTV, Image, Ratio, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Andrew Nusca; Blog posts 2008-05-07