Advertiser Resources on ZDNet

ZDNet Resources

Monetizing social media: Still an uphill climb; Some friends may be worthless: Monetizing social media: Still an uphill climb; Some friends may be worthlessSomething is worth exactllywhat someone else is willing to pay for it.Couldn't be because they stink?Their revenue shortfall and lack of growth could just as likely be traced to their notorious right wing bias. As the neocons fall...; Tags: MySpace, social media, advertiser, social networking, advertisement; Discussion threads 2008-05-08
How much are your friends worth?: News Corp. revealed yesterday that its new media subsidiary Fox Interactive Media (FIM) has missed this year's revenue target of $1bn by 10 per cent. FIM's portfolio is dominated by MySpace which accounts for the majority of its revenue, bringing into question once again the ability to monetize the huge...; Tags: Advertisement, Google AdWords, News Corp., MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-05-08
Report: MySpace turning News Corp. stock toxic; Advertisers shy of UGC: Report: MySpace turning News Corp. stock toxic; advertisers shy of UGCMyspacedidnt know advertisers are shying away from the anarchy of User-Generated Content (UGC).interesting. kodyhttp://dude56112.wordpress.com/; Tags: UGC, advertiser, MySpace, News Corp., stock; Discussion threads 2008-04-21
Report: MySpace turning News Corp. stock toxic; Advertisers shy of UGC: While I don't normally comment on matters relating to Wall Street here on The Social Web, a Bloomberg article published today raises a number issues relating to News Corp.'s attempts to extract profit from MySpace. After Fox Interactive Media (FIM), the company division that runs MySpace, said...; Tags: Fox Interactive Media, Stock, News Corp., MySpace, Advertiser, Social Networking, Branding, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-04-21
Where top Advertisers spent their budgets in 2006 and 2007: CATEGORY 2007 2006 Growth, YTY FINANCIAL SERVICES $9,122.9 $8,656.4 5.4% TELECOM $9,052.3 $9,438.3 -4.1% LOCAL SERVICES & AMUSEMENTS $8,946.9 $8,700.7 2.8% AUTO, NON-DOMESTIC $8,115.6 $8,689.5 -6.6% MISC RETAIL1 $8,071.6 $8,279.7 -2.5% DIRECT RESPONSE $7,447.9 $6,364.9...; Tags: Service, Advertiser, Telephony, Telecom & Utilities, Telecommunications, Networking, NB; Blog posts 2008-04-09

Ad spending by top 10 Advertisers in 2006 and 2007: Advertiser and budget in mln. $ 2007 2006 Growth PROCTER & GAMBLE CO $3,486.5 $3,302.6 5.6% AT&T INC $2,244.8 $2,338.3 -4.0% VERIZON COMMUNICATIONS INC $2,136.5 $1,923.1 11.1% GENERAL MOTORS CORP $2,106.4 $2,282.8 -7.7% TIME WARNER INC $1,709.2...; Tags: Advertisement, Advertiser, NB; Blog posts 2008-04-07
Top 10 Web Advertisers in February 2008: Advertiser Spending Impressions 1. NexTag, Inc. $58,908,000 29,001,642 2. Experian $54,110,300 24,983,807 3. Netflix, Inc. $37,325,600 12,018,955 4. InterActiveCorp $31,365, 7,340,837 5. Vonage $23,608,100 10,502,164 6. Verizon $19,525,600 3,911,431 7. General Motors $17,895,200...; Tags: Web, Advertiser, NB; Blog posts 2008-03-22
Demographic bidding now in AdWords for everyone: Google just announced that they are allowing advertisers to target both gender and age in AdWords starting today. This is an important feature that I'm sure advertisers will be very happy to start using. It makes a lot of sense to consider your target gender and...; Tags: Advertisement, Google AdWords, Gender, Advertiser, Garett Rogers; Blog posts 2008-03-21
AT&T, BellSouth Yellowpages.com JV embraces Advertiser self-provisioning: AT&T, BellSouth Yellowpages.com JV embraces advertiser self-provisioningre:bellhttp://www.analogstereo.com/wp/understanding_vpn_technology_choices.htmRE: AT&T, BellSouth Yellowpages.com JV embraces advertiser self-provisioninghttp://www.analogstereo.com/wp/understanding_vpn_technology_choices.htm; Tags: BellSouth Yellowpages.com JV, BellSouth Corp., advertiser, AT&T Corp.; Discussion threads 2008-03-14
Chapter 450 of the Microhoo saga: Yahoo's defense hinges on second quarter: Chapter 450 of the Microhoo saga: Yahoo's defense hinges on second quarterWill be interestingWe've actually been spending more on Yahoo this quarter than we have over the last several years. But we're just one fish in a very large pool.What's particularly frustrating from an advertiser's standpoint is that I've...; Tags: Yahoo! Inc., Chapter 450, Microhoo, advertiser, Microsoft Corp.; Discussion threads 2008-03-12
Most remembered Super Bowl 2008 Advertisers: The most popular advertiser during the Super Bowl was Anheuser-Busch, whose commercials for Bud and Bud Light (including comedian Will Ferrell’s offbeat spot) scored well amongst viewers, with nearly half indicating they would most like to see the commercials again. Beverage spots were particularly popular this year, with a large...; Tags: Super Bowl, Anheuser-Busch, Advertiser, NB; Blog posts 2008-03-04
John Stewart's iPhone: Product placement or pop culture?: John Stewart's iPhone: Product placement or pop culture?I asked myself the sameHis finger did conspicuously move away from the Apple logo when the camera went into close-up, but since the joke was saying how great it was with a heavy dose of sarcasm, ("oh, those are camels... even better.") it...; Tags: TV & Home Theater, TVs, Digital media, advertiser, Apple iPhone, Product Placement, John Stewart, Apple Inc.; Discussion threads 2008-02-25
Does Microsoft really need Yahoo? Pondering the opportunity costs: The gloves are clearly off in the Microsoft-Yahoo hostile takeover saga. Microsoft threatens a proxy war. Yahoo beefs up severance costs and creates an estimated $500 million in additional expenses for Microsoft if the software giant acquires the portal. But in a research note today, RBC Capital...; Tags: Yahoo! Inc., Microsoft Corp., Advertiser, Glove, Breza, Corporate Governance, Portals, Sales Force Management, Business Operations, Corporate Law, Internet, Sales, Larry Dignan; Blog posts 2008-02-20
Top US Advertisers in December 2007: Advertiser Spending Impressions, 000 1. NexTag $60,955,600 30,080,566 2. Countrywide $38,346,000 18,373,534 3. Sprint $37,340,500 5,467,605 4. AT&T $37,239,800 7,730,829 5. InterActiveCorp $32,841,100 8,864,357 6. Experian $29,245,800 11,472,443 7. Netflix $26,711,600 9,865,749 ...; Tags: Advertiser, NB; Blog posts 2008-02-14
Dear stockholders: Please believe us, Microsoft undervalues us: Yahoo's latest move in the end game with Microsoft is a letter to stockholders, explaining why the company is worth more than Microsoft is offering. The global online advertising market will grow from $45 billion in 2007 to $75 billion in 2010, the letter stated, and Yahoo is poised to...; Tags: Advertisement, Yahoo! Inc., Fact, Microsoft Corp., Advertiser, Dan Farber; Blog posts 2008-02-13
Spending by dating sites in Q1-Q3 2007: Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same time period in 2006. On the...; Tags: Match.com, Advertiser, NB; Blog posts 2008-02-12
Yang's latest email missive: Future prospects worth more: Here's a look at Yahoo CEO Jerry Yang's latest employee email regarding the company's rejection of Microsoft's bid. Microsoft called the move unfortunate. Subject: our board's decision yahoos as you'll see from the news release we issued today, our board of directors has reviewed microsoft's...; Tags: Strategy, Advertisement, Brand, Financial, Mobile, Board, Investment, E-mail, Online Advertising, Advertiser, Yang, Corporate Governance, Advertising & Promotion, Business Operations, Corporate Law, Marketing, Larry Dignan; Blog posts 2008-02-11
Using rich Internet applications to take more advertising dollars from television: Using rich Internet applications to take more advertising dollars from televisionOnline advertising effectiveness is measurableHey, Ryan,The subject of online advertising in a down economy has been talked about a few times on the This Week in Tech (TWiT) podcast. One of the panelists makes the point that one reason...; Tags: Online Advertising effectiveness, TV, online advertising, advertisement, advertiser, rich Internet application; Discussion threads 2008-02-08
Top 10 US Advertisers in Q1-Q3 2007: Advertiser January - September 2006, mln. $ January – September 2007, mln. $ Growth, YTY Procter & Gamble $2,585 $2,620 1.3% General Motors $1,754 $1,364 -22.2% AT&T $1,411 $1,348 -4.4% FordQ3 2007 $1,260 $1,205 -4.3% Verizon...; Tags: Advertiser, NB; Blog posts 2008-02-07
Top 25 Advertisers in African American media: With $89.7 mln in spending, Procter & Gamble is the largest advertiser targeting African American consumers, according to Nielsen Company. McDonald’s is second with $37.7 mln, followed by Johnson and Johnson with $36.1 million in total spending for the 12 months October 2006 through September 2007. Collectively, top 25 advertisers...; Tags: Category, Media, McDonald's Corp., Advertiser, Product Category, Advertising & Promotion, Marketing, NB; Blog posts 2008-02-05