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Why MSFT must make an acquisition in online media: Businessweek's cover story is: "Inside Microsoft's War Against Google - With Yahoo off the table, Microsoft plans to challenge Google's online-ad juggernaut alone. A behind-the-scenes look at its provocative strategy." This behind the scenes look isn't very deep. It mostly centers on MSFT's "top U.S. salesman for...; Tags: Acquisition, Advertisement, Online Media, Microsoft Corp., Online Advertising, MSFT, Tom Foremski; Blog posts 2008-05-09
Logged into Google? You may see more ads: Google may be using its properties--iGoogle, Gmail and Apps--to step up its behavioral ad efforts. That's the conclusion from Piper Jaffray Gene Munster who tracks 400 searches on Google and Yahoo each month. Munster defines a behavioral ad as one that pertains to a past query. ...; Tags: Google Inc., Advertisement, Munster, Larry Dignan; Blog posts 2008-05-09
Microsoft trickling out its Spring Live Search update: Last we heard from the Live Search team, Microsoft's plan of record was to deliver an annual Fall update and an annual Spring update. The Spring update has started arriving slowly in pieces. On May 3, Microsoft refreshed its Live QnA search functionality. On May 7, Microsoft...; Tags: Advertisement, Microsoft Corp., Mary Jo Foley; Blog posts 2008-05-08
Monetizing social media: Still an uphill climb; Some friends may be worthless: Monetizing social media: Still an uphill climb; Some friends may be worthlessSomething is worth exactllywhat someone else is willing to pay for it.Couldn't be because they stink?Their revenue shortfall and lack of growth could just as likely be traced to their notorious right wing bias. As the neocons fall...; Tags: MySpace, social media, advertiser, social networking, advertisement; Discussion threads 2008-05-08
How much are your friends worth?: News Corp. revealed yesterday that its new media subsidiary Fox Interactive Media (FIM) has missed this year's revenue target of $1bn by 10 per cent. FIM's portfolio is dominated by MySpace which accounts for the majority of its revenue, bringing into question once again the ability to monetize the huge...; Tags: Advertisement, Google AdWords, News Corp., MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear; Blog posts 2008-05-08

45% of US adults like sites that use personal information for advertising or content: By a 55% to 45% majority, US adults indicate that they would be more comfortable with companies’ using information about a person’s online activities to provide customized advertising or content, according to Harris Interactive. Once the privacy/security policies were presented, the percentages of those who are very comfortable increases only...; Tags: Advertisement, Harris Interactive, NB; Blog posts 2008-05-06
The recruitment sector is the leader of advertising market with 25.7% share: The recruitment sector continued to lead the market with 25.7% market share, up 0.9 points on the second half of 2006, according to Internet Advertising Bureau. Second was automotive with 11.9%, while Technology (10.4%) overtook Finance (10%) for the first time to take third place. Other areas of growth were...; Tags: Advertisement, Leader, E-business, Recruitment Sector, Web Technology, E-business/E-Commerce, Internet, NB; Blog posts 2008-05-06
Why I didn't like "Microhoo": Why I didn't like "Microhoo"Two essays jostling.Microsoft has made an investment in MSN, and that investment has not been paying well. Search is a related source of income, and that component of the business could also be improved on the balance sheet.The purchase of Yahoo would add the #2...; Tags: Tools & Techniques, Operational accounting, Development tools, Microsoft Corp., content company, advertisement, Yahoo! Inc., software; Discussion threads 2008-05-06
New Zune incoming?: New Zune incoming?MS needs to advertise much more in a sustained manner[i]Maybe it’s me, but I just can’t get excited over the Zune.[/i]Because MS doesn't advertise nearly as much as Apple - particularly in old media like TV and billboards. Apple now has a huge brand inertia it built up...; Tags: Digital media, Digital music, Apple Now, Microsoft Zune, Zen, ipod, advertisement, Apple Inc.; Discussion threads 2008-05-06
Microsoft walks away from Yahoo: Assessing winners, losers and Plan Bs: Microsoft walks away from Yahoo: Assessing winners, losers and Plan BsOther winners include1) Office chairs producers2) The free marketsRE: Microsoft walks away from Yahoo: Assessing winners, losers and Plan BsGoogle is a winner? Uh no. Google has been intefering with this deal from the beginning and should be put...; Tags: advertisement, audio track, Yahoo! Inc., Microsoft Corp., Plan B; Discussion threads 2008-05-04
What people do after seeing an ad with an URL: Consumer Activity 2007 2008 Point Change Visit a web site specified in the ad 29% 26% -3 Use search engine to find a website for the company 14% 22% 8 Visit the company website to find the name/phone number of a...; Tags: Advertisement, Agent, Web Site, Real Estate, Web Site Development, Web Technology, Business Operations, Internet, NB; Blog posts 2008-05-03
Why Yahoo's ad inventory is so important to Microsoft: Why Yahoo's ad inventory is so important to MicrosoftMoneyand to hell with progress ..... ????RE: Why Yahoo's ad inventory is so important to MicrosoftBecause Microsoft can't figure out how to build an inventory of ads?Or because they can't compete with Yahoo, so they want to either buy them out or...; Tags: Development tools, Yahoo! Inc., Microsoft Corp., advertisement; Discussion threads 2008-05-02
Why Yahoo's ad inventory is so important to Microsoft: With all the threats, promises and negotiations around the pending acquisition of Yahoo by Microsoft, it's easy to lose sight of the key driver of the deal: Increased ad inventory. While folks trying to read the tea leaves for signs of CEO Steve Ballmer's moods or Yahoo...; Tags: Advertisement, Yahoo! Inc., Microsoft Zune, Video, Microsoft Corp., Mary Jo Foley; Blog posts 2008-05-02
Telecom transforms downtown Los Angeles: Telecom transforms downtown Los AngelesThanks for feedbackJohn,I work for Network Solutions and wanted to let you know that I will take this feedback on our admin pages and make sure it gets heard.Thanks,ShashiNoise reductionI shouldn't be, but I'm surprised each time I read or hear about someone not using software...; Tags: telecommunications, advertisement; Discussion threads 2008-05-01
Selected niche ad networks traffic in March 2008: Unique Visitors, 000 % Reach Total Internet 188,010 100.0 Snap Shots Network 18,556 9.9 AdOn Network 16,825 8.9 GoFish Networks 9,865 5.2 Widgetbucks Network 9,622 5.1 HispanoClick by Batanga 8,370 4.5 Indieclick...; Tags: Advertisement, Network, Networking, NB; Blog posts 2008-05-01
News to know: Microhoo; Adobe; MacBook Air; OLPC; RIAA: Notable headlines: Microsoft: We'll raise our bid for Yahoo, but can't make up our mind yet. Techmeme Jason O'Grady: Excess thermal paste causing high temps in MacBook Air Ryan Stewart: Adobe Open Screen Project Dan Farber: IBM...; Tags: TIBCO Software Inc., Adobe Systems Inc., Google Inc., Advertisement, RIAA, Apple MacBook, SAP AG, Microsoft Corp., One Laptop Per Child Project, 3G, Service-Oriented Architecture (SOA), Professional Development, Cellular Phones, Consumer Electronics, Personal Technology, Web Services, Enterprise Software, Software, Career, Larry Dignan; Blog posts 2008-05-01
AOL's ad revenue growth stalls: Time Warner's AOL unit delivered results in line with expectations Wednesday, but revenue in the first quarter was $1.3 billion, down 23 percent from $1.46 billion and operating profit fell 74 percent to $284 million from $1 billion a year ago. AOL's results (see Time Warner statement)...; Tags: Advertisement, America Online Inc., Larry Dignan; Blog posts 2008-04-30
Using mail for phishing: Using mail for phishingSnailmail phishing already happening - legally!Murph said: [i]"As it turned out the letter we got was naive but genuine - but your next one may not be because sooner or later some bad guy is going to do this - and take at least a few hundred...; Tags: Cyberthreats, Spam, phishing, advertisement; Discussion threads 2008-04-30
38.6% of Americans feel they get targeted ads: 38.6% of Americans say online advertising is focused on their age group. Only respondents in the 18-24 and 25-34 age groups tend to say online advertising is focused on them: 56.6% and 56.5% say so, respectively, according to Burst Media. Some 43.8% of those age 35-44 say online advertising focuses...; Tags: Advertisement, Online Advertising, NB; Blog posts 2008-04-28
$3.2 bln spent on newspaper Web site ads in 2007: Advertising expenditures for newspaper websites in 2007 increased 18.8%, to $3.2 bln - accounting for 7.5% of all newspaper ad spending last year (up from 5.7% in 2006), according to Newspaper Association of America. Print ad expenditures were down 9.4% in the same period, however, and total (combined print and...; Tags: Expenditure, Web, Advertisement, Web Site, NB; Blog posts 2008-04-28